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Groundbreaking
Development in Group Revenue Management:
Rainmaker’s
Group Pricing Solution Now Integrated with Cvent Lead Scoring
|
Atlanta,
GA – June 2016 / Newsmaker Alert / Sales managers overtasked by the
complex challenges of the group bid process have a revolutionary new tool
at their disposal. In partnership, The
Rainmaker Group and Cvent, Inc.
have integrated Cvent’s Lead Scoring technology with Rainmaker’s innovative
grouprev® group pricing solution. The new interface makes it
simple, for the first time, for sales managers to quickly prioritize group
booking requests, enabling them to respond faster and win the blend of
business that delivers the greatest economic benefit to the hotel. Going
live shortly with Tropicana Las Vegas
– a DoubleTree by Hilton, the solution will soon be implemented
throughout the combined Cvent and grouprev user-base.
“Rainmaker
is constantly looking for solutions that simplify tasks and optimize results
for our customers,” said Co-Founder and President Tammy Farley. “Our collaboration
with Cvent – one of the industry’s most powerful players – is an exciting
new development that gives grouprev users an extraordinary advantage
in the group bidding process, speeding response time and winning the business
that matters most.”
First-responder
advantage is critical in group business. However, the group bid process
is a time-consuming one that requires hotel companies to coordinate two
separate functions – revenue management and sales and catering – whose
needs are too often at odds, resulting in slower response times and sub-optimal
decisions.
“The
new interface will give Tropicana a real advantage in today’s highly competitive
group market,” said Gavin Mealiffe, Vice President of Sales at Tropicana
Las Vegas – a DoubleTree by Hilton. “Through grouprev, we can now
seamlessly access Cvent Lead Scoring, which enables us to prioritize RFP
leads based on what’s important to us, optimize prices and create winning
group bids.”
Specifically,
the Cvent partnership enables Tropicana Las Vegas and other grouprev
customers to:
-
Identify
the most profitable leads and prioritize them
-
Identify
the most advantageous dates for the hotel
-
Review
each lead’s profitability to determine if the hotel can offer a discount
and still be profitable
-
Decrease
RFP response time
-
Increase
thoroughness of the response
-
Maximize
the conversion rate
This new
functionality amplifies the advantages of grouprev, the only product
of its kind, which improves deal conversions, stimulates rapid base-building,
and is geared to attracting the best possible business. The optimal price
recommended by grouprev significantly improves the likelihood of
winning business and increasing the associated group room revenue, while
minimizing lost business by both groups and transient guests.
About
Cvent
Cvent,
Inc. (NYSE: CVT) is a leading cloud-based enterprise event management
company, with approximately 16,000 customers and 2,000 employees worldwide.
Cvent offers software solutions to event planners for online event registration,
venue selection, event management, mobile apps for events, e-mail marketing
and web surveys. Cvent provides hoteliers with an integrated platform,
enabling properties to increase group business demand through targeted
advertising and improve conversion through proprietary demand management
and business intelligence solutions. Cvent solutions optimize the entire
event management value chain and have enabled clients around the world
to manage hundreds of thousands of meetings and events. For more information,
please visit www.Cvent.com, or connect
with us on Facebook, Twitter
or LinkedIn.
“Safe
harbor” statement under the Private Securities Litigation Reform Act of
1995
This
press release contains forward-looking statements, including statements
relating to the expected functionality, impact, and advantages of Cvent’s
partnership with The Rainmaker Group. The achievement or success of the
matters covered by such forward-looking statements involves risks, uncertainties
and assumptions. If any such risks or uncertainties materialize, or if
any of the assumptions prove incorrect, the company’s results could differ
materially from the results expressed or implied by the forward-looking
statements we make. For a detailed discussion of these and other risk factors,
please refer to the risks detailed in our filings with the Securities and
Exchange Commission, including, without limitation, our Annual Report on
Form 10-K filed on March 1, 2016, Form 10-Q filed on May 5, 2016 and other
reports and filings with the Securities and Exchange Commission.
About
Rainmaker
Headquartered
in Alpharetta, Georgia, Rainmaker
is the premier provider of profit optimization and demand-cycle solutions
to the hospitality and multifamily housing industries. Since its founding
in 1998, the company has focused solely on delivering the highest revenue
returns possible through the development and cultivation of a suite of
products and consulting services designed to streamline operational efficiencies,
enhance revenue optimization processes, improve lead performance and generate
greater demand. Recognized as one of the top privately held companies in
the United States, Rainmaker has been named to Inc. 5000’s Fastest
Growing Privately Held Companies for the last five years and was named
to the Atlanta Business Chronicle’s List of the 100 Fastest Growing
Companies in Atlanta. To learn more about Rainmaker and its suite of profit
and demand optimization solutions, please visit www.LetItRain.com,
and follow Rainmaker on Facebook,
LinkedIn
and Twitter.
Media
Contact:
Eric
Mower + Associates
for
Rainmaker
Patricia
Nugent / Brock Talbot
212-284-9935
/ 212-980-9231 |
