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Atlantis
Casino Resort Spa Enlists
The
Rainmaker Group to Optimize Profits in Reno
|
Four-pronged
total guest value revenue management
solution suggests
big opportunities in the “Biggest Little City in the World”
|
Atlanta,
GA – July 2015 / Newsmaker Alert / Reno, Nevada’s marquee Atlantis
Casino Resort Spa – recently named the top casino outside Las Vegas
by USA Today and the number one hotel in Reno per TripAdvisor.com
– has called upon The Rainmaker
Group for profit optimization solutions to grow its business. The
AAA Four Diamond hotel, spa and gaming retreat is nestled at the base of
the Sierra Nevada mountain range and enjoys exclusive Sky Bridge access
to the Reno-Sparks Convention Center, complementing its own conference
facilities, recently upgraded with a $100 million investment. Rainmaker
is the market leader in profit optimization solutions servicing hotels,
casino hotels and resorts, and Atlantis is implementing four Rainmaker
products to help it achieve maximum profitability from its assets.
GuestREV®
is Rainmaker’s flagship revenue management solution, built upon proven
forecasting and optimization algorithms to provide the most accurate forecasts
as well as optimal pricing. It was the first of its kind to factor total
guest value into the optimization process, considering potential revenue
from gaming, food and beverage, spa and other profit centers along with
room revenue. GuestREV also takes demand uncertainty and costs and values
into consideration, resulting in top- and bottom-line growth and rapid
ROI after implementation. It integrates with leading property management
systems as well as in-house and legacy systems.
Atlantis
will benefit from the complete Rainmaker solution, including GroupREV®,
which delivers intelligent pricing – compliant with revenue management
policy – and optimized to capture a sale in seconds. Revcaster®,
a tool for market-specific hotel price comparison and rate positioning,
will give Atlantis an edge in the competitive Reno market, and Rainmaker’s
Business
Intelligence web-based platform will generate timely and actionable
insights that leverage different sources of data to support Atlantis’ profitability
goals.
“Nevada
tourism is pivotal to the state’s GDP, contributing 12.9 percent compared
to the national average of 2.7 percent,” said Tammy Farley, president,
Rainmaker. “We are excited to see our solutions integrated into Atlantis
Casino Resort Spa’s business strategy, as it looks to maximize revenue
and contribute further to the state’s thriving industry.”
“We
were drawn to Rainmaker’s cutting-edge research and proven scientific approach
when exploring how best to optimize our profits,” said Cheraz Ecker, general
manager, Atlantis Casino Resort Spa. “Our property is multi-faceted – from
the hotel to spa, dining, gaming and conference facilities – and we needed
a true partner with proven technology to guide us to maximum profitability.
Rainmaker’s four marquee solutions were an easy choice.”
About
Rainmaker
Rainmaker
is the market leader in profit optimization solutions for the hospitality,
gaming, and multifamily housing industries. Its software and consulting
services help hotel, resort and casino hotel operators secure those customers
who will increase their profitability. Similarly, Rainmaker enables multifamily
housing operators to maximize revenue from apartment leases. The first
company to incorporate “total guest value” into its revenue optimization
model, Rainmaker leverages cutting-edge research and innovation to offer
highly sophisticated systems that guarantee the highest possible profits.
Among Rainmaker’s many marquee clients are Caesars Entertainment, Wynn
Las Vegas, Omni Hotels and Resorts, and One & Only Resorts. For five
years running, Rainmaker has been ranked on the Inc. 5000 list of
America’s fastest-growing privately held companies. It is also on the Atlanta
Business Chronicle’s list of the 100 Fastest Growing Companies in Atlanta.
For more information, visit www.LetItRain.com,
and follow Rainmaker on Facebook,
LinkedIn
and Twitter.
About
Atlantis Casino Resort Spa
Atlantis
Casino Resort Spa, a Monarch Casino & Resort, Inc., subsidiary, is
a world-class AAA Four Diamond resort destination, nestled at the base
of the Sierra Nevada mountain range, and ideally located in the heart of
Reno’s restaurant, shopping and entertainment district. Atlantis is the
only resort connected by a Sky Bridge to the Reno-Sparks Convention Center,
and boasts Reno’s only Concierge Hotel Tower. Atlantis is just minutes
away from the Reno-Tahoe International Airport, downtown Reno, pristine
area golf courses and is a half-hour away from Lake Tahoe. Guests enjoy
complimentary airport shuttle service, free valet parking and acres of
convenient self-parking. Recognized for luxurious accommodations, eight
award-winning restaurants, 10 captivating bars and lounges, a world-class
spa and casino-wide action, Atlantis has all the options and amenities
to suit your needs. For more information please visit www.AtlantisCasino.com
or call 800.723.6500. Be sure to follow us on Facebook, www.Facebook.com/atlantiscasinoresortspa
or Twitter at @atlantiscasino.
Media
Contact:
Middleton
& Gendron | Eric Mower + Associates
Patricia
Nugent / Brock Talbot
212-284-9935
/ 212-980-9231 |