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| ResorTime Shares Viral Empowerment Strategies at West Coast’s Largest Cause Marketing Conference | Timeshare Rental Brand Leads Conversation about Social Storytelling | |  Wanzenried’s
presentation drew from her experience at ResorTime and included brief talks
from two non-profit founders, Cathy Backus of Send
Me On Vacation and Susan Webster of Pacific
Cancer Fitness, both of whom have partnered with ResorTime in the past
year. All three women emphasized the need for businesses and non-profits
to build relationships and leverage social storytelling for their mutual
benefit.
“Our greatest single-day spike in website traffic last year came from Facebook,” Wanzenried explained. “NFL legend Earl Campbell shared our giving page with followers and encouraged them to vote for the National Multiple Sclerosis Foundation to receive a donation from ResorTime. Susan at Pacific Cancer Fitness, although not a famous football player, drove more than 15 times that amount of traffic in four weeks earlier this year, also using Facebook.” Both the National Multiple Sclerosis Foundation and Pacific Cancer Fitness received ResorTime’s $2,500 beCause Destination Matters donation, awarded to the non-profit receiving the most votes on the ResorTime website by quarter. Each quarter features three new causes, and ResorTime invites non-profits and their supporters to submit inspirational stories to future contests. Wanzenried’s presentation caught the attention of National University marketing professor Mary Beth McCabe, DBA, who praised ResorTime for rethinking the way businesses and non-profits can work together. “Cause marketing builds brand awareness and loyalty, and it’s becoming increasingly important in our highly connected world. Consumers prefer to affiliate themselves with socially responsible brands, and in many cases they are willing to pay more to do it.” About
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