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is a global day of giving celebrated on the Tuesday following Thanksgiving,
kicking off the charitable season. ResorTime re-imagined its brand in 2014,
launching the online travel agency with giving at the core of its brand
architecture and has long supported this movement, opting-out of Black
Friday and Cyber Monday, diverting promotional dollars to Giving Tuesday
as a way to support local causes.
“On average, it costs $25 per day to provide a Christel House student with all of our programs and services,” said Becky Arnett, Senior Director at Christel House International. “That cost includes bus transportation, uniforms, breakfast, lunch and a snack, teacher salaries, school books and supplies. The donation will provide 20 kids with a full day of Christel House. We can’t thank you enough!”
Through a robust social media campaign that included the deployment of captivating content on Facebook and Instagram. Facebook page views increased by 200% and engagement by 114%, along with hundreds of new followers on the numerous Instagram accounts involved. ResorTime also provided assets to all the charities, utilizing their audience to expand social reach and engagement to assist with donation efforts.
“Our philosophy has always been, what matters to you matters to us, and Giving Tuesday was an inspiring endeavor to support the charities that guests have expressed personal connections to,” said Renee Wagner, RRP, Director of Creative Services for ResorTime. “And the fact we were able to reach so many people and donate to multiple charities is exciting.”
ResorTime is proud of its giving efforts and welcomes guests to submit a charity they’re passionate about. If there is a 501(c)(3) you’re inspired by, go to beCause Destination Matters to submit your story for a chance to win your favorite cause a $2,500 donation.