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Resort Trades: July 2015 Digital Issue
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Resort Trades: July 2015
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Crossville, TN – July 2015 / Newsmaker Alert / Resort Trades news journal, mailed to a nationwide subscriber base of 7,000 resort professionals. A true leader in the vacation ownership/timeshare industry and its bellwether of trends, issues and the movement of people, the journal is a super-tabloid that is supported by an active online news resource – ResortTrades.com. In the July 2015 online issue:

A Story I Love About Mermaids, Goddesses and Helping Cancer Survivors! (Rebecca Shaw)
Resort Trades: July 2015So listen to what happened last fall.... I am in my office and I get a call from a woman in Las Vegas. She said, “I saw your program called ‘The Mermaid’s Journey’ and I am dying to speak with you!” The enthusiasm in her voice was a change for my line of business. Usually, I hear desperation in someone’s voice when they say those words. She sounded excited and happy! I called her back and she told me her name was Cathy Backus. She founded a non-profit called Send Me On Vacation. Cathy worked in the timeshare and vacation industry and had developed the concept of using donated time-share weeks and airline travel resources to assist recent breast cancer survivors to convalesce in beautiful vacation spots while they embrace their “new” normal (more)

RFID Technology Boosting Efficiency at Resorts (Brian Welch)
It’s most common use is to assign a unique number that identifies a person, object or various information, and record it to a microchip. Radio Frequency Identification, or RFID, utilizes a chip and antenna together called an RFID transponder, or RFID tag.

The chip’s antenna transmits the identification information to a reader that converts the radio waves into digital information that’s sent to computers. This technology isn’t new. RFID has been in use since the 1970s. In its infancy, it was limited and expensive, but that has changed over time. Radio waves can be transmitted using most non-metallic materials, and RFID tags can be packaged to be weatherproofed and extremely durable. (more)

Cyber Insurance – A “Must Have” for Community Associations (Scott McGinness)
Every week there’s a new headline describing a security breach resulting in the theft of personal information of hundreds, or thousands of victims. Security experts now say that there are only two types of companies left in the United States: those that have been hacked and those that do not yet know they have been hacked.

Cyber-attacks occur much more frequently than fires, natural disasters, lawsuits or other risks where insurance is considered indispensable. And the potential loss in dollars is just as great. While very few community associations or small businesses carry Cyber Liability insurance, this is changing. “People are recognizing that existing technologies aren’t working”, said Richard A. Clarke, the first cybersecurity czar at the White House, in a New York Times interview. “It’s almost impossible to think of a company that hasn’t been hacked – the Pentagon’s secret network, the White House, JP Morgan – it is pretty obvious that prevention and detection technologies are broken.” (more)

About Resort Trades
The Trades was established in 1987 and distributes approximately 7,000 copies monthly to every U.S. vacation ownership resort, to a voluntary subscriber base of resort professionals of all walks and at all the industry’s important conventions and conferences. Resort Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators in running their properties more efficiently, raising revenues more effectively and making better-informed buying decisions. www.ResortTrades.com | Digital Edition

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Media Contact:
Sharon Scott, RRP
SharonINK PR & Marketing
www.SharonInk.com
310-923-1269

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Publishing Dates: 07/21/15 – 09/21/15
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