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Resort Trades: October 2015 Digital Issue
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Resort Trades: October 2015
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Crossville, TN – October 2015 / Newsmaker Alert / Resort Trades news journal, mailed to a nationwide subscriber base of 7,000 resort professionals. A true leader in the vacation ownership/timeshare industry and its bellwether of trends, issues and the movement of people, the journal is a super-tabloid that is supported by an active online news resource – ResortTrades.com. In the October 2015 online issue:
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Resort Trades: October 2015 Digital Issue4 Ingenious Ways to Save Money (by Sharon Scott, RRP)
Take a look at the latest products being offered to save timeshare resort operators money. The first is a cloud-based software system to organize and process your resort’s requests for estoppel, RequestMyEstoppel.com. Second, at last there’s a company interested in connecting resorts with competitively-priced credit card processing, Gildersleeve Partners’ new company, Customized Solutions LLC. Next, Cunningham Asset Recovery Service (C.A.R.S.) is a brand new concept introduced this year and bound to be of benefit to HOAs by providing low-cost non-judicial foreclosures. Last (but not least!) on our list is Towel Tracker – an RFID system that assures you that your beach and poolside towels won’t walk off the property.

1. “Timeshare Pro Plus’ RequestMyEstoppel module helps us save time, staff resources and the tedious tasks associated with processing account verification letters as well as estoppel certificates,” states Ken McKelvey, chairman and CEO of Defender Resorts. “We handle management services for 24 resorts in several different states, as well as in the Grand Caymen Islands. The software will add speed and efficiency to our operations, plus free up valuable resources in our office, in answer to our commitment to using the best available technology….”

“We needed the ability to automate the title transfer process to ease the burden our team was experiencing,” says Natalie Bobsin, vice president of Stonebridge Management LLC. “We are looking to grow our management portfolio of legacy resorts and as we multiply the number of resorts we handle, nationwide, the ability to streamline the estoppel process will be invaluable.”

How it saves money: Save time, postage and paper while you and your staff concentrate on operating your core business. (more)

Best Practices for Your Social Responsibility Program (by Lisa Wanzenried)
In the last two issues of Resort Trades, we explored the positive impact of social responsibility, including the impact on owner engagement and employee loyalty. We also considered the need to create more awareness around all the incredible ways the timeshare industry is already giving back.

Maybe these articles have inspired you to think about your resort’s own efforts. It could be that you’re not sure where to start or how to expand your existing program. If so, this article is for you. We’ll look at several best practices, including viral empowerment and social storytelling strategies that use the resources you already have to raise money and awareness for your cause and your resort.

Best Practice #1: Start with Your Why
For the greatest impact, your social responsibility program should align to your resort’s values. This may be as simple as a beach resort supporting a coastal conservation group, or you could look more deeply into your brand architecture to find causes that resonate with your purpose.

Karen Knight, founder of Corporate Giving Partnerships, a company that helps businesses with cause marketing, states, “Resorts that bring employees into the conversation about social responsibility early have an opportunity to grow brand champions and provide a platform for future leadership. Great leaders need to understand the people who work for them; social responsibility develops skills such as empathy, humility, and teamwork. These values support the organization’s culture, not just the giving campaign.” (more)

Q&A with RCI Lunch & Learn Attendees (by Catherine Reynolds)
In 2014, RCI implemented an educational Lunch & Learn Tour for HOA board members and resort management staff. The now annual series of sessions, held across the country, gives legacy resorts a chance to network with industry leaders and learn best practices in the field, including ideas for engaging owners.

The responses to the program in year two continue to be positive, and many attendees leave with new ideas and strategies to implement at their properties. With the 2015 sessions coming to a close, we spoke with two attendees to find out more about the sessions: Deborah Quick of Vintage Landing and John Almoslino of Englewood Beach and Yacht Club and Sea Oats Beach Club.

Q: What did you find most valuable about the RCI Lunch and Learn session?
John Almoslino: I learned about the segmentation between some of the newer resorts and legacy resorts. RCI has many programs to help legacy resorts like ours better compete in the market place. Purchasing of products, insurance help, and collection help are just some of the programs RCI offers. It is easy to become burned out in timeshare, but attending an RCI Lunch and Learn can energize you because of the help RCI is providing. To me it seems they are becoming more of a working partner than just an affiliate of our resorts. That is a big difference.

Deborah Quick: To me, the most valuable aspect is the many networking opportunities that were available, not only with our RCI service team but the vendors and other timeshare property managers that attended. The one-on-one time with our RCI service team gave me an opportunity to discuss items that I was unsure on and to be able to place a face with the name when calling. It was also very useful to find out about information for my owners that is available on the RCI website and to use some of this information to help further train staff members. (more)

About Resort Trades
The Trades was established in 1987 and distributes approximately 7,000 copies monthly to every U.S. vacation ownership resort, to a voluntary subscriber base of resort professionals of all walks and at all the industry’s important conventions and conferences. Resort Trades adds value to the industry as a whole with an enormous volume of informative content to assist resort operators in running their properties more efficiently, raising revenues more effectively and making better-informed buying decisions. www.ResortTrades.com | Digital Edition

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Media Contact:
Sharon Scott, RRP
SharonINK PR & Marketing
www.SharonInk.com
310-923-1269

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Publishing Dates: 10/08/15 – 12/08/15
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