Vancouver,
BC – September 2015 / Newsmaker Alert / Rocky
Mountaineer, world-renowned luxury train operator offering life-changing
travel experiences through the Pacific Northwest and majestic Canadian
Rockies, is pleased to announce the appointment of Monique Gomel as Vice
President of Global Marketing and Communications.
Based
in Vancouver and a B.C. native, Gomel will pilot a shift in the company’s
strategic approach and communications, allowing Rocky Mountaineer to continue
to move toward its aggressive global growth goals.
“Monique
is an innovative and dynamic leader with a diverse background in marketing
and a proven track record of elevating brands and growing sales globally,”
said Randy Powell, CEO and President, Rocky Mountaineer. “We can’t wait
to see how her vast experience across consumer-driven businesses will help
refine our marketing strategy and grow our iconic global brand.”
Prior
to joining Rocky Mountaineer, Gomel was Vice President of Marketing for
Earls Restaurants, where she recently led the brand’s expansion into the
US and has been a significant contributor to the company’s growth. She
also served as Global Marketing Director with Electronic Arts, leading
the successful worldwide launch of EA Sports Active, Electronic Arts’ first
entry into the fitness segment. She also held previous roles at L’Oreal
Paris and Pfizer Consumer Healthcare. Gomel holds an MBA from the Richard
Ivey School of Business.
As
part of its overall marketing efforts, Rocky Mountaineer recently hired
DDB Canada’s Vancouver office as an agency partner. Collaborating closely
with OMD Vancouver, it will help develop a new creative direction and marketing
mix for the brand. New campaign work will launch in global markets in November
2015.
About
Rocky Mountaineer
2015
marks the 25th Anniversary for Rocky Mountaineer (www.RockyMountaineer.com)
and the company has a lot to celebrate. Since its inception in 1990, Rocky
Mountaineer has grown to be the largest privately owned luxury tourist
train in the world and is considered by many as the only way to see the
Canadian Rockies. In the past 25 years, the train has welcomed onboard
over one and a half million guests from around the globe.
With
over 45 vacation packages, five unique rail routes and iconic destinations
such as Seattle, WA, Vancouver and Whistler, BC, and the majestic Canadian
Rockies in Alberta, there is a journey for anyone looking for a life changing
experience. The world renowned train travels by daylight through the diverse
landscapes of the Pacific Northwest and Western Canada while guests relish
in the breathtaking views of tumbling waterfalls, glacier-capped mountains
and wildlife of the regions. Rocky Mountaineer has received numerous international
awards and accolades for service excellence, including eight World Travel
Awards for both “World’s Leading Travel Experience By Train” and “World’s
Leading Luxury Train”. In 2013, it was also recognized as one of the world’s
“Dream Trips” by the prestigious Travel + Leisure magazine.
Media
Contacts:
Cecilia
Kim, Citizen Relations
604-647-6281
Shannon
Kidd, Senior Manager, Global Communications
Rocky
Mountaineer
604-606-8421
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