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National Safe Boating
Council Triumphs with Eight Awards for the Wear It! Campaign
|
Manassas,
VA – September 2014 / Newsmaker Alert / It has been an exciting year
for the National Safe Boating
Council (NSBC) and agency partner Paul
Werth Associates, who recently clinched eight awards for its integrated
communications efforts on behalf of the North
American Safe Boating Campaign. This yearlong campaign promotes safe
and responsible boating and the value of voluntary life jacket wear by
recreational boaters through the national theme, Wear It!
“It
is an honor and privilege to achieve these esteemed awards for our Wear
It! campaign. We hope to continue promoting and increasing awareness of
the Wear It! message through creative and innovative strategies,” said
Rachel Johnson, executive director of the National Safe Boating Council.
“We’re pleased that Werth is being recognized for the best-in-class work
and results they achieved in partnership with the NSBC.”
The
awards represent honors from the Academy of Interactive & Visual Arts,
Association of Marketing and Communication Professionals, PR Daily, Public
Relations Society of America (PRSA) and VEMA Arts and Standards Council.
“We’re
honored to work with Wear It! The National Safe Boating Council continues
to help prevent boating deaths and injuries nationwide through the campaign,
and we are proud to be a part of those efforts,” said Sandra W. Harbrecht,
Werth’s president and CEO.
The
Wear It! Campaign received praise and recognition with the following awards:
-
Communicator
Silver Award of Distinction for Not-for-Profit Integrated Campaign
-
Hermes
Creative Gold Award for PR Campaign
-
PR Daily
Award for Best PR Campaign Honorable Mention (Non-Profit Awards)
-
PR Daily
Award for Best Traditional Nonprofit Campaign
-
PR Daily
Award for Best Infographic
-
PRSA Bronze
Anvil for Best Non-Profit Media Relations Campaign
-
VEMA Award
for Film/Video/TV Production for the Wear It! PSA
-
VEMA Award
for Design/Print for the Wear It! Infographic
To download
the Wear It! campaign’s press kit, award-winning infographic and PSAs,
please visit www.SafeBoatingCampaign.com
or contact ymoslehian@safeboatingcouncil.org.
About
the National Safe Boating Council
The
National Safe Boating Council (NSBC) is the foremost coalition for the
advancement and promotion of safer boating through education, outreach,
and training. The NSBC accomplishes this mission by promoting outreach
and research initiatives that support boating education and safety awareness;
improving the professional development of boating safety educators through
training; and developing and recognizing outstanding boating safety programs.
To learn more about the NSBC and its programs, visit SafeBoatingCouncil.org.
Contact:
Yalda
Moslehian
National
Safe Boating Council
Phone:
703-361-4294 |
