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Simpleview Connects with
Stackla
in New Partnership for
DMO Social Media Tools
|
Tucson,
AZ – December 2015 / Newsmaker Alert / Simpleview,
the world’s leading provider of sales and marketing solutions for DMOs,
has formalized a partnership with social content marketing platform Stackla,
whose clients include McDonald’s, Disney, Ford, FOX Sports, Lenovo, the
White House and more than 500 other U.S. and global brands.
“Over
the years, we’ve built a number of social media aggregators,” said Simpleview
CEO Ryan George. “Stackla, however, has mastered the challenge of turning
social media into content that truly drives measurable ROI. That’s what’s
at the heart of this partnership and what we want to bring to our customers.”
Stackla’s
tools provide solutions for both showcasing owned content published by
DMOs and user-generated content (UGC) curated via 15+ social media channels,
any RSS feed or direct upload using a sophisticated and highly customizable
rules engine.
Out-of-the-box
solutions and APIs from Stackla empower marketers to:
-
Create
rich social media hubs and real-time event streams aggregated by keywords,
locations and hashtags
-
Pull user-generated
content directly into banner ads, other paid media and point-of-purchase
content to boost sales
-
Engage,
spotlight and reward valuable social media contributors, directly or through
streamlined contests and competitions
-
Sync social
media standouts against CRM databases, track their posts and configure
related activity alerts
-
Measure
consumer engagement with built-in dashboards or drop-in tracking for other
analytics platforms.
Stackla’s
tourism clients currently include Helloworld, Visit Scotland, Hamilton
Island and Tourism Victoria, the last of which tracked a 12 percent increase
in bookings and 1,500 percent increase in click-throughs when using Stackla’s
tools to pull UGC into its online marketing initiatives.
“Case
studies like these, along with a stringent RFP process provided a clear
signal that Stackla provides the best fit for delivering a truly original,
powerful platform for tapping into those wells of social content that travelers
want and trust,” George said.
“We
are thrilled to be partnering with Simpleview to bring powerful new tools
to DMOs,” said Damien Mahoney, co-founder and CEO of Stackla. “Working
together, we can help companies get more out of their investment in social,
bring new levels of authenticity, and trust to their campaigns.”
Simpleview
has already begun the process of integrating Stackla’s base technologies
into its CMS platform, with new features and standalone solutions scheduled
for availability early in 2016.
For
more information on Simpleview user-generated content and services, please
visit www.simpleviewinc.com/your-solutions/user-generated-content.
About
Simpleview
Simpleview
is the travel and tourism industry’s leading provider of CRM, CMS, website
design, search marketing, revenue generation, and mobile technologies for
destination marketing organizations (DMOs). The company employs 185+ staff
and works with more than 380 customers in North America and around the
world.
About
Stackla
Stackla
is the only social content marketing platform that puts user-generated
content at the heart of brand marketing. By helping more than 500 global
brands, agencies, media companies, and nonprofits curate and publish the
best content from across the social web, Stackla powers authentic, memorable
experiences for live events, social commerce, social advertising, email,
competitions, data visualizations, and more.
Contact:
Cara
Frank
Director of Marketing
Simpleview
520-575-1151 |
