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Smashburger
Appoints Josh Kern as Chief Marketing Officer
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Denver,
CO – November 2014 / Newsmaker Alert / Smashburger,
the national better burger restaurant known for its fresh, smashed to order
burgers, is pleased to announce the appointment of Josh Kern to the position
of Chief Marketing Officer. Mr. Kern brings a wealth of experience in developing
and executing marketing strategies, and will be responsible for driving
the strategic direction of Smashburger’s brand efforts to support the company’s
continued growth.
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“I
am pleased to welcome Josh to the Smashburger team and believe his expertise
in successfully defining and driving the direction of accomplished restaurant,
retail and consumer brands will be invaluable as we continue to grow our
better burger footprint across the country and internationally,” said Scott
Crane, Chief Executive Officer for Smashburger. “With his proven skills,
disciplined approach and enthusiasm for Smashburger, he is the ideal candidate
to lead our passionate marketing team, and I look forward to Josh’s contributions
to the brand’s success.”
Prior
to joining Smashburger, Mr. Kern served as Chief Marketing Officer for
Smashburger owner Consumer Capital Partners, where he was responsible for
launching and driving marketing strategy for a variety of its signature
consumer endeavors, including restaurant concepts Live Basil Pizza and
Tom’s Urban, and global cycling race USA Pro Challenge. Previously, Mr.
Kern served as Executive Vice President of Commercial Sales for The Comex
Group, Vice President of Marketing at American Blue Ribbon Holdings, formerly
Vicorp Restaurants. Earlier in his career, he held the position of Vice
President of Marketing at Quiznos where he drove decision-making in all
areas of marketing, positioning, strategy and communications.
About
Smashburger
Smashburger
is a leading fast casual “better burger” restaurant with more than 290
corporate and franchise restaurants operating in 34 states and in five
international countries. The company began in 2007 with the vision of Rick
Schaden and funding by Consumer Capital Partners—the private equity firm
that he and his father Richard own. By offering fresh, premium “smashed
to order” burgers, chicken sandwiches, salads, signature side items and
hand-spun shakes, Smashburger has modernized the way people think about
burgers. Known for localizing its menu in every market with regionally
inspired burgers, side items and local craft beers, Smashburger has received
numerous awards, including ranking #2 on Franchise Times “2014 Fast &
Serious” list of smartest-growing brands, being named “America’s Most Promising
Company” by Forbes Magazine in 2011 and to the Top 10 in 2014, topping
Fast Casual’s “Top Mover & Shakers” list for 2014 and 2012, and being
featured on the Inc. 500 List of “America’s Fastest Growing Companies.”
Smashburger also regularly receives “Best Burger” awards in cities around
the world. To learn more, visit www.smashburger.com.
About
Consumer Capital Partners
Consumer
Capital Partners is an innovative investment and operating company, focused
on starting up, operating and investing in consumer, franchising and lifestyle
brands. Consumer Capital Partners also engages in modern channels of giving
across a broad spectrum of contemporary causes. To learn more about CCP,
please visit www.consumercp.com.
Contact:
Kristina
Jorge, ICR
646-277-1234 |
