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SportsTravel Magazine
A Master Class in Event Bidding, by Timothy Schneider, Publisher, SportsTravel
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Los Angeles, CA – August 2014 / Newsmaker Alert / Hosting a sporting event can have many benefi ts for a destination, including a boost in hotel occupancy, increased tax collections and an injection of civic pride. However, the bid process can be long and detailed, not to mention costly, and an art form unto itself. At TEAMS ‘14, November 10–13 in Las Vegas, Frank Supovitz, who serves as “The Event Doctor” columnist for SportsTravel, will be leading a Master Class on the subject of event bids and hosting.
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A Master Class in Event Bidding, by Timothy Schneider, Publisher, SportsTravelFrank is quite possibly the world’s preeminent expert and practitioner on the subject, having served for 22 years as the senior event executive for the National Football League and National Hockey League. In the Master Class, Frank will delve deeper into some of the suggestions he’s provided for prospective host cities in his SportsTravel column:

Choose your bid committee carefully and engage those you’d like to be involved in your eventual host committee. Your bid committee is crucial to the management of the bidding process. But you should ensure that the leaders of the eventual host committee are involved with the bid as well, either as members of the committee, volunteers or consultants. There is no rule that a bid committee should be transformed into a host committee. But if there isn’t some degree of continuity between the bid and host committees, confusion will reign after the event is awarded.

Involve government offi cials in the bid development. Having them on your side can add a level of importance and engagement to the bid process. Additionally, their involvement can add weight to your bid in the eyes of the event’s organizers.

Talk to past hosts. Past host cities will know best about the event and what the organizer is looking for. Just make sure that they will not be competing with you for the upcoming event when you seek advice. After speaking to them, do some research on your own. Digging into historical results will give you a better idea of which issues to focus on and will help determine realistic metrics for success.

Reach an agreement on room rates with local hoteliers. Sports events are partnerships between the organizer, host city and business community, which includes the local hospitality industry. Hoteliers often see these events as great ways to top off their annual budgets and are eager to forge a partnership. However, it is essential for each party to defi ne and discuss their expectations during a bid process so rates don’t prove prohibitive for attendees.

Consider whether hosting the event will improve quality of life. While most city leaders focus on economic impact and tax revenue generated, your city should also take pride in hosting the event and see a bigger return than just a financial one.

During his two-part Master Class at TEAMS ‘14, Frank will also focus on event bidding from the perspective of the event rights holder. And TEAMS attendees will have the opportunity to pose their questions to Frank during “Ask The Event Doctor: Live!” For more information or to register, please see the ad on pages 21–24, visit TEAMSconference.com or call us toll-free at 877-577-3700.

This current issue of SportsTravel can be viewed in digital format online by clicking here.

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SportsTravel, the sports world’s event magazine, is published by Los Angeles-based Schneider Publishing Company, which also publishes Association News. Founded in 1997, SportsTravel was the first magazine to identify and serve the sports-related travel and event industry. Schneider Publishing organizes the TEAMS Conference & Expo, the world’s largest gathering of sports-event organizers, which will be held November 10–13 in Las Vegas. In addition, Schneider Publishing organizes the Meetings Quest trade-show series for corporate and association meeting planners. The travel markets served by Schneider Publishing generate 106 million hotel room nights annually. For more information, visit SchneiderPublishing.com or call toll-free 877-577-3700 or 310-577-3700 if dialing from outside the United States.

SportsTravel, Association News, TEAMS and Event Doctor are registered trademarks and Meetings Quest is a trademark of Schneider Publishing.
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Media Contact:
Timothy Schneider
310-577-3700
Schneider Publishing Company, Inc.
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TEAMS '14 will be held in Las Vegas, November 10-13, 2014
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Placement Dates: 08/21/14 – 10/21/14
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