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| Los
Angeles, CA – October 2017 / Newsmaker Alert / About
10 years ago, I did something at a sporting event that at the time felt
extraordinary: I entered without a ticket. The occasion was a Major League
Baseball game at Petco Park in San Diego. I had indeed purchased a ticket
through the San Diego Padres website but was informed that my credit card
would be enough for entry—all I needed to do was swipe it at the turnstile,
where a small paper receipt would be printed with my seat number. The 13-year-old
version of me would have been appalled at not having a perforated cardboard
ticket stub as a keepsake. But the adult version of me was intrigued by
the new technology, if not a bit nervous on the way there. Would this really
work? It did.
|  With
the subsequent rise of smartphones, the technology above already seems
quaint. These amazing and essential devices now serve not only as your
ticket, they can speak to you to offer the quickest route to the game.
Once there, they can order all your food if you’d like. And, as was demonstrated
at the recent launch of iPhone X, augmented reality will soon allow you
to point your smartphone on the field and get instant stats of every player
that comes into view of its camera.
It’s this backdrop—the digitalization of sports—that we are excited to highlight in this issue of SportsTravel with a special section on the topic of technology on and off the playing field (page 97). The topic will also be an emphasis at the TEAMS Conference & Expo in Orlando, October 30–November 2. There, we will feature a general session panel discussion on how technology is changing the sports landscape, through virtual reality, augmented reality and even artificial intelligence. That session is part of the eSportsTravel Summit, a first-time track of programming at TEAMS that will explore the rise of e-sports and open your eyes to what the next 10 years and beyond hold for sporting events. We would love to have you join us. For more information on attending TEAMS, please visit TEAMSconference.com or call 877-577-3700. This
current issue of SportsTravel
can be viewed in digital format online by clicking
here.
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