MD – January 2018 / Newsmaker Alert /
Every hotel owner and manager
strives for the same goal: delight guests while generating significant
revenue and profits. But achieving this holy grail often proves elusive.
Many hotels still perceive the property management systems (PMS) as a cost
center. Quite the contrary. Today’s modern cloud-based PMS platforms have
the potential to increase the productivity of your team, the efficiency
of your operations, increase your guest spend and impact your bottom line
in many ways.
PMS: The Ultimate Hotel Revenue Generator
By Jos Schaap
- CEO and Founder
our latest guide, “Modern
PMS: The Ultimate Hotel Revenue Generator”, we highlight the top six
ways the right hotel PMS can be the ultimate revenue generator for your
property. Let’s dive right in with a few.
Know Your Guests
modern PMS enables your team to update and access critical guest information
at every touch point – so they can treat ever guest as an individual. Use
this data to engage guests by name, personalize relevant offers via push
notifications and campaigns, and use the data to enhance the guest’s next
stay. Your goal should always be to create memories. Memories that are
positive will bring guests back – and spending more.
Timely, Automated Upsell
cannot stress enough the importance of upsell and cross-sell to increase
revenue for your property. But all too often, hotel front line staff miss
out on the opportunities that would lead to more sales. Enhanced automated
suggestion selling with upgrades and dynamic packages are built directly
into the modern PMS. Suggestion selling includes upgraded room types, early
or late check-ins/check-outs and add-ons presented via email before arrival
or at the time of check-in.
hotels with an average of 150 rooms, 60% occupancy, upsell revenue can
easily boost sales by $50,000 to 65,000 annually, which represents a small
percentage of three to five upsells per day.
robust reporting and mobile dashboards, a modern PMS will eliminate the
need to manually collaborate and exchange information to make better decisions
for your property and your guests. With easy anytime access to financials,
operations data, and guest information in real-time, hotel executives can
make better decisions.
enhanced capability of the modern PMS is revenue and rate management. Using
data to identify trends, availability, rates and competitors, hotels can
optimize ADR and drive occupancy.
all six revenue generating ideas, CLICK
HERE to download our free guide, “Modern PMS: The Ultimate Hotel Revenue
Schaap, CEO – Founder of StayNTouch
has a 20+ year track record in hotel software technology. He began StayNTouch
with the vision of re-inventing the hotel PMS technology; making it simple,
mobile and transitioning the software to the cloud. Prior to StayNTouch,
Jos spent 17 years at MICROS Systems Inc. (Now Oracle Hospitality), as
a Senior Vice President in charge of global product development and strategy
for the Lodging and eCommerce divisions. During his tenure, MICROS’ hospitality
products became the global market leader growing the company’s revenues
from less than $300 million to $1.1 billion. Jos was responsible for introducing
a number of new products enabling MICROS to enter all hospitality segments
from limited to full-service hotels. Connect with Jos on linkedin.com/in/josschaap.
is a “Software as a Service” mobile hotel property management system (PMS)
company focused on developing solutions that help hotels raise service
levels, drive revenues, reduce costs, and ultimately change the way hotels
can captivate their guests. Developed with mobility in mind, the pioneering
platform enables hotels to create long lasting relationships with their
guests by delivering personalized service levels that today’s guests require.
StayNTouch operates on tablets and smartphones, empowering hotel employees
to go above and beyond in exceeding guest expectations at every touch point.
over 85,000 rooms globally, our game-changing solution frees hotels from
the constraints of legacy or premise systems, dramatically streamlines
operations, increases margins, and revolutionizes how front-line staff
connect with guests. StayNTouch is a trusted partner to many of the most
forward thinking hotels, resorts, casinos and chains in the industry, including
Yotel, Zoku Amsterdam, Conscious Hotels, Valencia Hotels, The Freehand
Hotels, Modus hotels and the Fontainebleau Miami Beach.
learn more watch our video “THE
NEW WAY... TO HOTEL!”
more information, visit www.StayNTouch.com.