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TSA
Partners with Copthorne Hotel Dubai, to Increase
Upsell
Revenue by 400% in Less than a Year
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TSA Solutions’
Upsell Programs Support the Hotel with Dramatic Increases
in Revenue,
Guest Satisfaction, and Front Desk Upselling Efficiency
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Dubai
& New York – March 2016 / Newsmaker Alert / Continuing its accelerated
expansion worldwide, TSA Solutions
has implemented its Front Desk Upselling program to support the 210-room
Copthorne Hotel Dubai in enhancing upselling revenues, building RevPAR
and promoting increased guest satisfaction. TSA now has close to 40 hotel
partners in Dubai.
In
less than a year since implementing the program, the hotel saw monthly
upsell revenue grow from 1% to 4% of total room revenue, an increase of
400%. The hotel also noted an increase in positive TripAdvisor reviews
expressing an appreciation for the opportunity to upgrade to a different
room type; and in the ability of front desk staff to upsell effectively,
increasing RevPAR.
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Management
attributes the results to the comprehensiveness and flexibility of TSA’s
program, including its front desk training component. Glenn Nobbs, General
Manager of Copthorne Hotel Dubai said, “We are very happy with the results
of our partnership with TSA. Our revenue increases have been significant,
and our staff are now more empowered to help guests find solutions that
best suit their needs, ensuring we continue to offer the highest service
standards. Working with TSA’s team is a pleasure, and we look forward to
even greater success in the months ahead.”
As
the undisputed innovator in the upselling space with more than 85% partner’s
renewal rate, TSA Solutions is committed to forming long-term working relationships
that result in mutual success. TSA’s Front Desk Upselling programs combine
proven training techniques with daily and monthly performance measurement
tools, reports and monthly planning and strategy meetings, to ensure ongoing
success and high ROI. A dedicated TSA Performance Consultant stays engaged
for the duration of the partnership – both onsite and remotely.
Hicham
El-Dah, Director of Business Development Middle East, said, “We are delighted
to be working with Copthorne Hotel Dubai and to see the measureable results
of our partnership. We are happy to contribute to the hotel’s ability to
improve revenues and customer satisfaction, through a strategic and comprehensive
upselling strategy and program. We look forward to sharing more good news
about our growth in the weeks ahead.”
For
more information, visit www.tsa-solutions.com.
About
TSA Solutions
TSA
Solutions is the worldwide leader in hotel upselling solutions. TSA helps
nearly 1,000 hotel partners in 70 countries achieve measurable and sustainable
increases in incremental revenue and RevPAR – capturing more than USD 200
million in annual incremental revenue, with an average ADR increase of
2%. With no upfront investment cost for the majority of its programs, TSA’s
technology, training, and performance management tools also support hotels’
efforts to increase guest satisfaction and boost personnel retention.
TSA
is also building intuitive new technology applications to drive business
for hoteliers, as it helps them adapt to rapidly changing marketplace conditions.
TSA
continues to evolve its solutions to support hoteliers in capturing even
more incremental revenue, with programs in reservations, sales, restaurants
and bars.
Founded
in 1987, TSA Solutions is headquartered in Singapore and maintains operations
throughout Asia-Pacific, the Middle East, Europe and North America.
About
the Copthorne Hotel Dubai
Copthorne
Hotel Dubai is ideally located in Port Saeed, Deira just five minutes’
walk from the shopping and entertainment complex, Deira City Centre, and
ten minutes from the Dubai International Airport, overlooking the picturesque
Dubai Creek. Contemporary in style with 210 comfortable, spacious and luxurious
rooms and suites, this elegant Dubai hotel offers guests spectacular views
over Dubai Creek and surrounding parks from private balconies, along with
a selection of dining venues and state of the art meeting facilities.
About
Millennium & Copthorne Hotels Plc
Millennium
& Copthorne Hotels plc is a dynamic, global hotel company, which owns,
asset manages and/or operates over 120 hotels worldwide. With almost 40,000
rooms worldwide, the company is present on all continents with a portfolio
of brands which serve different market segments, representing quality and
value in every class.
From
a single property in Abu Dhabi, Millennium & Copthorne, Middle East
& Africa has expanded into various neighbouring destinations and is
now recognised as one of the fastest growing regional hotel management
companies in the Middle East & Africa. Along the way, the company has
cultivated partnerships with reputable and respected owners. Millennium
& Copthorne currently operates 24 hotels and aims to have 100 properties
by 2020 for the MEA region.
Press
Contact:
Michael
Frenkel
MFC
PR
212-808-6559
for
TSA Solutions |
