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Sunset
World Resorts and Vacation Experiences Partners with
TrackResults
for Enhanced Sales & Marketing
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Salt
Lake City, UT – June 2017 / Newsmaker Alert / TrackResults,
the leading provider of Business Intelligence software and services to
the Timeshare industry, announce the onboarding of a new client, Sunset
World Resorts and Vacation Experiences. Sunset World is one of Mexico’s
highest-rated vacation ownership providers with four resort locations in
Riviera Maya and Cancun.
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Sunset
World will use TrackResults Analytics Software to better optimize the performance
of their marketing efforts. Specifically, they will be looking to increase
their gross lead count, tour bookings, and develop strategies to improve
show percentage, reduce NQ’s, and increase sales while minimizing waste.
Of particular importance is determining how all NQ’s are given that classification
and creating new business rules to ensure that marketing spend is not being
used to capture unnecessary, or unqualified prospects.
Ryan
Williams, TrackResults VP of Business Development conducted training on-site
May 30th and 31st for the approximately 25 initial users who will be tracking
and analyzing the efforts and performance of over 386 individual sales
and marketing agents. Questioned about onboarding such a large client,
Ryan responded; “Training new users is my favorite part of my job. Watching
a team start to unlock their data and answer questions that have never
had concrete answers is incredibly rewarding.”
TrackResults
has connected their software directly to Sunset World’s proprietary CRM
system for seamless data flow. The ability to integrate with any other
software platform was integral to Sunset World’s decision to contract with
TrackResults for their entire operation.
Anna
Kiseleva, VP Marketing Fulfillment, Sunset World, explained why her Marketing
Department wanted this new tool, “We have a lot of reports, even dashboards
developed by our IT using a business intelligence tool, but TrackResults
gives us incredibly easy analytics that are specific to what we do.”
About
Sunset World
Sunset
World Resorts and Vacation Experiences is a Mexican-owned hospitality leader
delivering authentic and unforgettable vacation experiences in Cancún
and the Riviera Maya. Founded more than 30 years ago, Sunset World has
grown to encompass six resorts, world-class travel services and amenities
and a diverse network of innovative operational and marketing solutions
all focused on delivering the absolute best vacation experiences for our
member-owners and guests. From cultural tours to water sports, Sunset World
members and guests are never far from their next big adventure.
For
more information, please visit www.SunsetWorld.net.
About
TrackResults
TrackResults
Software (www.TrackResults.com)
is a Utah based software company that offers business-intelligence solutions
for the vacation industry. The company’s mission is to provide powerful
tools for decision makers to identify trends, opportunities, challenges,
and actionable information in order to boost business performance. TrackResults
provides both desktop and mobile access, delivering a fast and uniquely
customizable view of statistics, ratios and performance metrics that cannot
be obtained through individual or fixed reports. TrackResults provides
complete security across the entire platform allowing for multi-tenant
use and secure broad access. TrackResults Software is a Chairman’s League
Member of American Resort Development Association (ARDA) and a member of
the Resort Development Organization (RDO), Resorts of Distinction, Resort
Developers Association (RDA), Cooperative Association of Resort Exchangers
(C.A.R.E.), Asociación Mexicana de Desarrolladores Turísticos
(AMDETUR) and the Canadian Vacation Ownership Association (CVOA), as well
as The Utah Technology Council.
For
more information, contact Sean Nickerson at sean@trackresults.net.
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