GA – March 2018 / Newsmaker Alert / Travel
South USA (TSUSA) is expected to have a record number of delegates
at its annual Domestic
March 18 - 21 on the Mississippi Gulf Coast, this year’s delegates will
be eating unique meals, conducting concentrated meetings and exploring
the newly commissioned U.S. Civil Rights Trail. A state-of-the-art convention
center, Mississippi Coast Convention Center, will be the headquarters for
this Showcase while delegates will be housed in what several label the
“crowning jewel of the Mississippi Gulf Coast” – The Beau Rivage Resort
will witness a ten percent increase in delegates over last year. In addition,
the marketplace is expecting an increase of 30 percent new tour operators/
buyers consulting with 485 unique tourism organizations focused on selling
the Southern United States. In total, 680 delegates will be in attendance.
consider Travel South Showcase, now in its 36th year, the premier marketplace
event in the South where hundreds of tourism professionals gather for 3-days
of intensive meetings with a goal of delivering more visitors, spending
more time and more money in the South and showcasing the unique destinations
within the region.
700 travel and tourism professionals will convene on the Mississippi Gulf
Coast at the 2018 Travel South Showcase,” said Visit Mississippi Director
Craig Ray. “Our tourism partners are eager to inspire them with Mississippi’s
unique music, cuisine and culture as they work to bring new visitors to
years ago (2008) was the last time this event was held in Biloxi when the
area was still recovering from Hurricane Katrina.
Segarra, CEO of Visit Mississippi Gulf Coast, said, “It is an honor to
be hosting the 2018 Travel South Domestic Showcase, and we are excited
to have the opportunity to showcase all that the Mississippi Gulf Coast
has to offer, with events, city tours and dine-arounds taking place across
our three Coastal counties.”
the Mississippi Gulf Coast prepares to welcome close to 700 tourism professionals
to the area, we are reminded of the utmost importance of the tourism industry,
and how vital it is to the State and region as a whole. Working together
is the key to bringing more visitors to the area, and we look forward to
a future of increased visitation, deepened partnerships and broadened horizons,”
Segarra goes on to say.
addition, a segment of Domestic Showcase that provides media coverage of
Mississippi and the surrounding areas is the Showcase Journalist Program.
Thirty-eight journalists from 34 organizations will give the region media
coverage. Five pre-familiarization (FAM) tours that travel throughout Mississippi
and Tennessee will showcase unique destinations, attractions and meals.
While the majority of the media hail from the South, journalists from as
far away as California will be attending and writing about the South. Also,
at the inception of the marketplace, there will be a journalist reception
that highlights the new U.S.
Civil Rights Trail, giving the media new insights on this groundbreaking
estimated economic impact of motorcoach travel is large. According to the
American Bus Association Foundation, approximately $29 billion in overall
economic impact (direct, supplier and inducted) was delivered to Travel
South members states in 2016 from motorcoach travel. It is anticipated
that sales in Travel South member states coming from motorcoach tourists
totals $15.25 billion. Hotels in Travel South Member States provide group
motorcoach tourists with an estimated 14.5 million room nights annually.
more information on Domestic Showcase, visit: industry.travelsouthusa.com/showcase.
Travel South USA
South USA is America’s oldest and largest regional travel promotion organization,
formed in 1965. The long-standing regional collaboration of the state tourism
offices of Alabama,
Carolina, South Carolina,
and West Virginia provides a foundation
to positively position tourism as a vital and dynamic element in the region’s
economic development. Tourism ranks throughout the region as one of the
top three industries, behind manufacturing and agriculture, and is responsible
for $133 billion in spending by visitors, generating 1.4 million direct
jobs, $30 billion in worker paychecks, and almost $16 billion in state
and local taxes. Visit TravelSouthUSA.com
for consumer information and travel industry information, TravelSouthUSA.org.
De Stefano / Coordinator,
Marketing & Communication
South USA: Facebook
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