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Bear River Casino Resort Chooses VizExplorer’s New Bundled Solution
Tribal casino on California’s North Coast adds
unified set of operational intelligence solutions
To improve the profitability of gaming operations at the Bear River property, VizExplorer will install its packaged midmarket solution geared toward casinos with fewer than 800 slot machines. The mid market package contains elements of floorViz™ for gaming floor optimization, campaignViz™ for marketing campaign automation, and hostViz™for advanced player management and development. Together, this solution will give Bear River Casino managers better access to player and slot data to track gaming performance, inform marketing campaigns, and develop VIP players.
“We are eager to join forces with the expert team at VizExplorer to take our casino operations and marketing capabilities to the next level,” said John McGinnis, General Manager, Bear River Casino Resort.
“We are pleased that Bear River Casino has chosen to install the VizExplorer Platform. It’s been proven time and again to help casinos from small to large increase their gaming revenues,” said Kyle Gryzanoski, Regional VP of Sales–West, VizExplorer.
The regional property offers gaming, lodging and dining to residents and visitors of Humboldt County, CA. Featuring a 400-slot gaming floor, the property also includes a 100+ room hotel and a range of dining options. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.