Back To News/PR Index | | Wheelhouse Marketing & PR Announces Partnership with Billy Bob’s Texas | Company to facilitate venue’s Partnership Development Strategy || “Growing up and living in Fort Worth, Billy Bob’s has always been a place I’ve revered,” states Wheelhouse Marketing & PR President / Partner, Julie Curtis. “To have this opportunity to work with such a forward-thinking staff and be an integral part of the venue’s future partnerships is an honor. With the multitude of marketing opportunities there are for brands, we’re excited to get started.” “The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties,” states Billy Bob’s Texas President Concho Minick. “Also, with Wheelhouse being based in Fort Worth and having a knowledge of our culture makes this partnership a natural fit.” Opening in April 1981, Billy Bob’s Texas is a renowned and multifaceted Texas experience. Hosting over 300 live music concerts annually, the Billy Bob’s Texas stage has been graced by countless legendary artists (from country to rock) and for upcoming artists it is considered a rite of passage. With a capacity of 6000, this one-of-a-kind venue also contains a 4-star restaurant, a retail store as well as Billy Bob’s Live Pro Bull Riding, which is sanctioned by Championship Bull Riding (CBR). Billy Bob’s Texas’ history and relevance in pop-culture still rings true and the future will only continue to add to its legend as a leading attraction and destination for international, national, regional and local audiences. About Billy Bob’s Texas
About Wheelhouse Marketing
& PR
Company Disciplines Include: Public Relations | Strategic Partnerships |Brand Building | Sponsorship Acquisitions | Consumer Engagement | Campaigns (POS, Interactive, Loyalty Programs) | Digital Engagement | Fully Executed Marketing Concepts (Origin to Completion) | Sponsorship Evaluation | Cause Marketing Platforms | Sponsorship Activation and Experiential. Media Contact:
|