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Which
Wich Superior Sandwiches Targets Expanded Presence in the Northeast
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Award Winning
Fast-Casual Franchise Aims to
Bring Multiple
New Locations to Untapped Territories
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Dallas,
TX – May 2016 / Newsmaker Alert / Further positioning itself as one
of the hottest sandwich concepts in the nation, Which
Wich® Superior Sandwiches is looking to build off strong first
quarter growth by focusing on new development across the Northeast. The
award-winning sandwich concept is seeking multi-unit operators to develop
as many as 15 new restaurants across Maine, Vermont, New Hampshire, Connecticut,
Rhode Island and Massachusetts.
With
390 locations open globally and 75 additional openings scheduled this year,
the Dallas-based brand’s primary focus has been on the South with targeting
growth north into the Midwest. Which Wich currently has a growing presence
in the Northeast, with two locations in New Jersey and a recent opening
of a second Massachusetts location at the University Center in Westwood.
Which Wich has identified key growth markets throughout the region but
is concentrating initially on Massachusetts development.
“We
are strategically focusing on markets that we feel have the most potential,
and Massachusetts is an important part of Which Wich’s growth strategy
in New England,” said Jeff Vickers, Senior Vice President of Development.
“The continued development of Massachusetts will also help drive new multi-unit
growth throughout the rest of the Northeast, including New Jersey, New
York, Pennsylvania, Rhode Island, Connecticut and Maine.”
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The
Northeast is an ideal fit for the innovative brand and Which Wich is actively
recruiting driven entrepreneurs who fit the Which Wich “vibe” to help bring
the brand’s mix of delicious variety and a fresh approach to the sandwich
experience to a new customer base.
“We
want to expand on the strong reputation we’ve worked to built in existing
markets by adding new locations in areas surrounding those already successful
regions,” said Vickers. “We have carefully identified new markets across
New England based on demographics that match our ideal customers and anticipate
increased interest from strong operators looking to join our exciting,
growing brand.”
For
potential
franchisees looking for a lucrative investment opportunity, Which Wich
requires individuals to show $150,000 in non-borrowed personal resources
(liquid assets such as cash, marketable securities, and stocks) along with
an overall net worth (total assets minus total liabilities) of $500,000
depending on the unit size and location. Additionally, potential franchisees
can request guidance from Which Wich Franchise, Inc. in financing options
related to equipment leasing, construction and SBA loans.
Which
Wich offers customizable sandwiches in a family-friendly, casual atmosphere.
The brand has become synonymous with its creative ordering system, where
guests use red Sharpie markers to select their bread, cheese, spreads and
toppings on pre-printed brown bags. The sandwiches are then prepared to
each guest’s exact specifications, toasted to perfection and delivered
in the personalized bags.
Which
Wich currently has locations in 39 states and the United Arab Emirates,
Mexico, Panama, Guatemala, Qatar, Kuwait, Saudi Arabia and Bahrain. New
territories remain available across the United States with a heavy focus
on the addition of new locations beyond the Northeast in Chicago, Phoenix,
, Houston, Miami, Las Vegas, New Orleans, Philadelphia and Washington D.C./Baltimore
metro areas. The brand is also focused on international expansion across
Europe and Asia.
To
learn more about Which Wich franchise opportunities, visit www.whichwichfranchising.com.
About
Which Wich®
Which
Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant
entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best
known for its customizable sandwiches, creative ordering system, and personalized
sandwich bag. In 2014, QSR named Which Wich one of their “2014 Best Franchise
Deals” and Forbes listed Which Wich as one of their 2014 “30 Best Franchises
To Buy.” Which Wich is also the recipient of the 2015 Nation’s Restaurant
News MenuMasters “Healthful Innovations” award. Which Wich currently has
400 locations open or in development in 39 states and 10 countries. For
more information, visit www.whichwich.com.
Contact:
Troy
Kehoe
No
Limit Agency
312-526-3996 |