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Avis
Dominates Its Category for Customer Loyalty
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for
20th Consecutive Year
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The 2019 Brand Keys Customer Loyalty
Engagement Index Awards
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Avis Car Rental as Best in Category
for Customer Relationships
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Parsippany, NJ – March
2019 / Newsmaker Alert /
Avis
has once again achieved top car rental company status in the Brand
Keys Customer Loyalty Engagement Index®. The 2019 study examined
brands in 90 categories to identify the drivers that engage customers,
stimulate loyalty and advance real profits, and Avis received the highest
marks in the car rental category by ranking first across all four behavioral
engagement drivers. These drivers include: empathetic customer service;
comprehensible pricing, discounts and options; digital convenience, expertise
and reputation; and offering a wide range of connected, reliable and empowering
features and vehicles. This year’s accolade marks the 20th consecutive
year that Avis has been honored.
“Trust
– an engagement factor in every product and service category – has become
the indispensable connective tissue between brands and customer loyalty,”
said Robert Passikoff, president of Brand Keys. “We congratulate Avis for
consistently developing actual, believable brand character and values that
resonate with consumers and showcase verified trust.”
“We
are committed to offering the best possible customer experience that not
only includes delivering on customers’ needs, but also anticipating new
possibilities for efficiency, convenience and personalization,” said Maurice
Herrera, senior vice president, marketing, Americas, Avis Budget Group.
“We’re honored to once again be recognized for our team’s hard work and
dedication.”
Over
the past year, Avis has focused on innovation in services and technology
that further enhance customers’ rental experiences. Avis Curbside Delivery
debuted to shave time off a customer’s trip and extend them the convenience
of being dropped off right at the airport terminal. In direct response
to customer feedback, enhanced features were added to the Avis mobile app
that allow customers to manage all aspects of their rental from a smartphone.
The company also continues to expand its global fleet of connected vehicles
after surpassing the 100,000 mark, a milestone that promises to further
improve the traveler experience and foster stronger customer relationships.
For
more information on Avis, visit www.Avis.com
and follow @AvisInnovation.
For
more information on the 2019 Brand Keys Customer Loyalty Engagement Index,
visit www.BrandKeys.com.
About
Avis
Avis
operates one of the world’s best-known car rental brands with approximately
5,500 locations in nearly 170 countries. Avis has a long history of innovation
in the car rental industry and is one of the world’s top brands for customer
loyalty. Avis is owned by Avis
Budget Group, Inc. (NASDAQ:CAR), which is the parent company of Avis,
Budget, Zipcar, Payless, Apex Car Rentals, France Cars and Maggiore. Through
these leading mobility brands, customers can get just about any type of
vehicle (car, truck, van), for any length of time (minute, hour, day, month),
for any purpose (business, leisure), across more than 11,000 locations
in approximately 180 countries. For more information, visit www.Avis.com.
Contact:
Avis
Budget Group
Alice
Pereira
973-496-3916 |