| | | “We applaud this ruling,” said Doug Milbrath, CEO of Bay Tree Solutions. “ARDA’s efforts to support consumers has opened up new options for the resale market. The distraction of the negativity of the exit companies has unfairly damaged the industry’s reputation. Our philosophy is that a robust secondary market only enhances the value of a timeshare purchase. Our model is designed to maintain a fair resale price which does not diminish the value of the timeshare. Exit companies have attempted to scam the public into thinking there will never be a resale market for timeshares, which could have become a self-fulfilling prophecy, leading to disappointment for timeshare owners wishing to sell. Folks who advertise their resort interest with us understand there is no quick fix, and patience will prove to be beneficial in selling for a fair price.” According to the judgment, referring to Westgate Resorts which brought the suit: “Under the Declaration, an owner may sell or transfer his unit. But before doing so, the owner must honor Westgate’s Right of First Refusal... Those are the two exit options contemplated by Westgate’s Declaration.” “We like the idea that there are two options in play,” said Milbrath. “Bay Tree Solutions can provide the second option by bringing buyers and sellers together and working with owners who come to us with the desire to sell for a fair price.” Milbrath continues that, “We never counsel a prospective timeshare seller to stop payments and always suggest they contact the resort first. Especially for owners with outstanding mortgages, we are here as a third-party to get their timeshare in front of qualified buyers who are looking to get involved in timesharing as a vacation lifestyle opportunity.” About
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