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| |  Brand
USA (TheBrandUSA.com) is the
nation’s public-private partnership to promote the United States as a premier
travel destination and to communicate U.S. travel policies and procedures
to worldwide travelers. Brand USA employs a combination of brand and consumer
marketing, public relations, travel trade outreach, and cooperative marketing
programs that provide opportunities for partners of all types and sizes
to participate in an effort to significantly increase international visitation
to the United States.
“We’re excited to work with our nation’s premier destination marketing organization,” said James Kluetz, Brand Tango’s president and chief creative officer. “It’s an honor to have our work represent the United States to potential visitors from across the globe while promoting our nation’s incredibly diverse destinations and preeminent hospitality brands. This relationship will also allow us to further build on Brand Tango’s record of developing innovative marketing strategies and solutions for travel industry leaders.” Over the last six years, Brand USA’s marketing efforts have resulted in nearly 7 million incremental visitors to the USA who spent $21.8 billion on travel and fare receipts and generated $6.2 billion in federal, state, and local taxes, and $47.7 billion in total economic impact. According to the U.S. Department of Commerce, international travel to America is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus. About
Brand Tango
Company
Contact:
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