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“Adding delivery has been a key objective for the entire Church’s® system this year,” said Hector Muñoz, Global Chief Marketing Officer and Executive Vice President for the brand. “It ties directly into our brand promise of giving guests an abundance of choice, flavor, and variety at a fair price… now whenever and wherever our guests want to enjoy it.” Church’s Dealivery Program is currently activating across all restaurants within the service area of at least one third-party logistics option. Restaurants served by multiple providers will allow guests to choose their provider of choice. Select Church’s locations in Atlanta, Las Vegas, Miami, and Phoenix have menus appearing with Grubhub, Uber Eats, and others since late June. Numerous other markets have followed close behind with DoorDash and Postmates throughout the month of July. Hundreds of additional Church’s restaurants will have delivery fully online by the end of August. Both company-owned and franchised restaurants are participating, and many are signed on with more than one third-party partner to ensure accessibility to as many guests as possible and to allow guests to use the delivery service they prefer. In markets where the major players in the delivery service are unavailable, smaller, independent delivery providers are also being tested. “Value has multiple meanings for our guests,” explains Pete Servold, Executive Vice President of U.S. Operations with Church’s. “For Church’s, that has always meant never placing limits on what our guests enjoy most – real food, made by real people, at a really great price. Adding real convenience to that equation just makes sense.” More Than Just Sales...
The decision to partner with multiple providers was also driven with guest satisfaction in mind. “Because we make our chicken, biscuits, and other menu items in small batches throughout the day, guests get that ‘fresh-from-the-kitchen’ taste every time they visit. Having multiple delivery providers helps us avoid long waits on delivery due to too much demand on a single delivery service. It also makes it easy to scale up in response to demand for Church’s delivery or the growth of a single service in one location,” continued Servold. The Church’s Dealivery
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Once established, limited-time-only items and other seasonal products may be added as available in each location. For more information, please visit doordash.com, grubhub.com, postmates.com, and ubereats.com. Church’s initiative to partner with delivery providers is part of their ongoing commitment to positively impact their guests in the communities which they serve. About Church’s Chicken®
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