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Crayola
Experience to Open Summer 2019
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in Chandler, Arizona
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The 20,000 square-foot attraction
will be a new
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addition to Chandler Fashion Center
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Chandler,
AZ – November 2018 / Newsmaker Alert / The
High Tech Oasis is getting a huge splash of Crayola color.
The
iconic family brand announced at a press conference recently that it will
open a Crayola Experience
at Chandler Fashion Center next summer. This is the fifth location
for the popular family attraction, which also has facilities in Orlando,
Florida; Bloomington, Minnesota; Plano, Texas; and Easton, Pennsylvania
– the home of Crayola crayons since 1903.
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The
20,000 square-foot attraction will be situated near Kona Grill on the west
side of the mall. It also will include a 4,000 square-foot retail space,
The Crayola Store, which features the world’s largest selection of Crayola
products and unique souvenirs, such as plush toys and apparel. The store
will be accessible to the public.
Although
best known for its crayons and markers, the 115-year-old company now has
more than 1,500 proprietary products and technologies, which serve as the
inspiration for Crayola Experience’s 19 hands-on activities.
“Crayola
Experience is more than just an attraction – it’s a dynamic and colorful
place where families can come together to create, play and make memories
that will last a lifetime,” said Victoria Lozano, Crayola SVP & GM,
Crayola Attractions & Retail. “Our new Crayola Experience in Chandler
perfectly aligns with its family-friendly community and we look forward
to welcoming the community next summer.”
At
Crayola Experience Chandler, guests will enjoy classic experiences such
as naming and wrapping their own Crayola crayon (Wrap It Up!), starring
in their own coloring page (Be a Star), using their touch to bring art
to 4-D life (Color Magic), creating melted wax spin-art (Drip Art) as well
as some new experiences that will debut in Arizona.
“Our
well-positioned, high-performing properties are excellent platforms for
experiential brands, such as Crayola, to deepen their relationships with
customers,” said Ken Volk, senior vice president of business development
at Macerich, which owns and operates Chandler Fashion Center. “Across our
portfolio, we are adding dynamic new attractions and experiences – from
art installations and entertainment venues to destination restaurants,
virtual reality, upscale fitness and more – giving people and brands even
more reasons to come to our market-leading centers.”
“This
unique attraction at Chandler Fashion Center reinforces Chandler’s reputation
as a community that embraces creativity and innovation,” said Chandler
Mayor Jay Tibshraeny. “We’re proud to welcome Crayola Experience and look
forward to it becoming a place where families throughout the region come
to create, learn and play.”
Crayola
Experience will be open 365 days a year and will hire more than 100 full-time
and part-time employees. It also will host private events, group trips
and birthday parties. Families can buy Annual Passes, allowing them to
experience the magic of color all year long.
To
learn more about Arizona’s newest family attraction, go to www.CrayolaExperience.com.
To
learn more about this news and Crayola Experience or to schedule an interview
with someone from the Crayola team, please contact Haley Bookout at 817-329-3257
or by email at haley@spmcommunications.com.
Additional visual media available upon request. For tickets and info, go
to www.CrayolaExperience.com.
About
Crayola Experience
Discover
the magic of color at Crayola’s premier and one-of-a-kind family attraction
Crayola Experience! Dozens of hands-on attractions await families in Easton,
Pa.|—|the
birthplace of Crayola crayons — as well as in Orlando, Fla., Plano, Texas,
and Mall of America (Bloomington, Minn.) Bigger, brighter and bolder than
ever, the colorful adventures of Crayola Experience help kids and adults
alike explore art and technology, express their creativity and experience
color in a whole new way. Also featuring live entertainment. To learn more,
visit www.CrayolaExperience.com
or find us on Facebook.
About
Crayola
Crayola
LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated,
is the worldwide leader in children’s creative expression products. Known
for the iconic Crayola crayon first introduced in 1903, the Crayola brand
has grown into a portfolio of innovative art tools, crafting activities
and creativity toys that offer children innovative new ways to use color
to create everything imaginable. Consumers can find the wide array of Crayola
products in the “Crayola Aisle” at all major retailers. For more information
visit www.Crayola.com or join the
conversation at www.Facebook.com/Crayola.
About
Macerich
Macerich,
an S&P 500 company, is a fully integrated self-managed and self-administered
real estate investment trust, which focuses on the acquisition, leasing,
management, development and redevelopment of regional malls throughout
the United States.
Macerich
currently owns 52 million square feet of real estate consisting primarily
of interests in 48 regional shopping centers. Macerich specializes in successful
retail properties in many of the country’s most attractive, densely populated
markets with significant presence in the Pacific Rim, Arizona, Chicago
and the Metro New York to Washington, DC corridor.
A recognized
leader in sustainability, Macerich has earned NAREIT’s prestigious “Leader
in the Light” award every year from 2014-2017. For the third straight year
in 2017 Macerich achieved the #1 GRESB ranking in the North American Retail
Sector, among many other environmental accomplishments. Additional information
about Macerich can be obtained from the Company’s website at www.Macerich.com.
Media
Contact:
Haley
Bookout
SPM
Communications
24hr
media line: 817-329-3257 |