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Fairfax,
VA – April 2024 / NewsmakerAlert: Crescent
Hotels & Resorts, the nationally recognized operator of hotels
and resorts in the United States and Canada, announces a strategic partnership
with Green Key Global, the North
American standard in Hotel Sustainability Certification. The collaboration
will strengthen sustainable practices and processes at Crescent’s collection
of hotels and resorts while demonstrating the positive impact sustainable
initiatives have in the local community and our planet.
“Sustainability
has been a longstanding core value at Crescent Hotels & Resorts. By
forging a strategic alliance with Green Key Global, we not only underscore
our unwavering dedication to environmental stewardship but also establish
a resolute benchmark that resonates throughout our company culture,” added
Michael George, Founder,
President, and CEO of Crescent Hotels & Resorts.
“We
are delighted to kick off this eco-conscious partnership with Crescent
Hotels & Resorts,” said Anick
Levesque, Managing Director of Green Key Global. “Crescent Hotels &
Resorts embraces a bold entrepreneurial spirit and a culture that celebrates
innovation, diversity, and forward-thinking. I am eager to see the impactful
strides they will make in helping to shape a brighter, more sustainable
future.”
In
the strategic collaboration, Crescent Hotels & Resorts will leverage
Green Key Global’s suite of standardized programs and specialized resources
tailored for the hospitality and meetings sectors, with the goal of enhancing
the eco-ratings across Crescent’s extensive portfolio of hotels. Working
collaboratively toward the attainment of The Green Key certificate, recognized
as the leading standard for excellence in the field of environmental responsibility
and sustainable operation within the tourism industry, both Green Key Global
and Crescent Hotels & Resorts are committed to showcasing efforts toward
sustainability for guests, thus contributing to the preservation of our
planet for future generations.
About
Crescent Hotels & Resorts
Crescent
Hotels & Resorts is an award winning, nationally recognized, operator
of hotels and resorts with over 120 properties in the United States &
Canada. Crescent is one of the few elite management companies approved
to operate upper-upscale and luxury hotels under the brand families of
Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent
and lifestyle properties under the Latitudes
Collection umbrella. These properties include PGA National Resort,
Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection. Powered
by innovative, forward-thinking experts, Latitudes is a modern management
platform for lifestyle hotels and resorts where creative concepts connect
with modern travelers from urban boutique hotels to oceanside luxury resorts.
Crescent’s
clients include premiere REITs, private equity firms and major developers.
For more information, please visit www.CrescentHotels.com
and www.LatitudesByCrescent.com
or connect with Crescent on LinkedIn.
About
Green Key Global
Green
Key Global, established in 1994 by the Hotel Association of Canada,
is the leading international environmental certification body designed
specifically for the hotel and meetings industries. Best-in-class third-party
certification programs Green Key Eco-Rating and Green Key Meetings, leverage
corporate social responsibility and support sustainable initiatives across
the industry to benefit the environment and improve fiscal performance.
Based on the results of a comprehensive environmental self-assessment,
Green Key Global awards lodging facilities a rating from 1 to 5 Keys (5
Keys being the highest attainable). Green Key Global strives to provide
tools and resources to educate members on the value these activities have
on a broader environmental, social, and economic level. For more information
on Green Key Global: www.GreenKeyGlobal.com/home.
Media
Contact:
Sarah
Viollis
CIIC
PR
845-358-3920
Ext: 16
LinkedIn
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