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Sequoia and Kings Canyon Win 'Best User Generated Content' Digital Marketing Award from Wayin Photo Contest
Sequoia and Kings Canyon Win
‘Best User Generated Content’ Digital
Marketing Award from Wayin Photo Contest
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Three Rivers, CA – April 2019 / Newsmaker Alert / The Delaware North marketing team at Sequoia & Kings Canyon National Parks was awarded first place for its #UnlimitedSequoia campaign, which was best- in-class in Wayin’s annual digital marketing competition for user-generated content marketing. Wayin enables the world’s biggest brands and publishers to deliver authentic, interactive marketing campaign experiences across all digital channels. Over 45 companies participated in the competition, including such notable brands as Marriott, Shell Oil and “The Voice” TV show.

The contest was managed on the Wayin digital marketing platform, which searched out entries on dozens of social media sites using the hashtag #UnlimitedSequoia. All of the entries were presented on the Sequoia & Kings Canyon website and can still be found there today.

The contest winner was selected by a panel of judges at Sequoia & Kings Canyon and at Delaware North. “What a great way to engage our visitors!” said Sintia Kawasaki-Yee, public affairs officer for the Sequoia & Kings Canyon National Parks.

The Delaware North marketing team of Liz Colosimo, Deb Bryson, Mary Xiong and April Brown took significant time strategizing to create the contest, using the Wayin digital platform and market it under the brand of the #UnlimitedSequoia campaign. The Wayin platform allowed the team to gather entries from all over the social media landscape and manage entry approvals so that Delaware North has usage rights to the photos entered, creating a huge library of outstanding photography for websites and future marketing.

To be eligible to win, participants uploaded their favorite photo along with the “reason why” they loved their time in Sequoia & Kings Canyon on Instagram, Twitter or the Sequoia webpage with the hashtag #UnlimitedSequoia for a chance to win a three-night stay at Wuksachi Lodge and a Nikon telephoto camera. The contest performed well above expectations and generated over 1,100 images and stories that can now be used in future marketing programs. The campaign had a social media reach of over 81,000.

“This exposure was incredibly valuable to our brand and succeeded in telling our story — that there is more to Sequoia & Kings Canyon than just the famed giant trees. From rugged High Sierra mountain peaks, to canyons carved out by rushing rivers, Sequoia & Kings Canyon National Parks deserve a multiday stay to really explore and experience these phenomenal parks,” Colosimo explained. “The breathtaking photos shared on the #UnlimitedSequoia Wayin campaign brought awareness to the parks from the perspective of our loyal guests and enticed new visitors to come explore the parks themselves.”

All 1,100 photos were viewable on the Sequoia website and can be seen at www.VisitSequoia.com/unlimitedsequoia, and the Wayin Blog announcing the winners can be found at: www.wayin.com/blog/the-wayin-awards-2019-the-results-are-in.
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Sequoia and Kings Canyon Win 'Best User Generated Content' Digital Marketing Award from Wayin Photo Contest
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Sequoia and Kings Canyon Win 'Best User Generated Content' Digital Marketing Award from Wayin Photo Contest
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About Delaware North
Delaware North is one of the largest privately-held hospitality companies in the world. Founded in 1915, Delaware North has global operations at high-profile places such as sports and entertainment venues, national and state parks, destination resorts and restaurants, airports, and regional casinos. Our 55,000 employee associates are dedicated to creating special experiences one guest at a time in serving more than a half-billion guests annually. Delaware North has annual revenue of more than $3 billion in the sports, travel hospitality, restaurants and catering, parks, resorts, gaming, and specialty retail industries. Learn more about Delaware North, a global leader in hospitality and food service, at www.DelawareNorth.com.

Company Contact:
Sequoia & Kings Canyon
Liz Colosimo
Marketing Manager
801-559-4930

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Publishing Dates: 04/02/19 – 06/02/19
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