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Orlando, FL – May
2024 / NewsmakerAlert: Discovery
Resort Marketing (DRM), a leading digital advertising agency for
the vacation ownership industry, has become an ally in the fight against
opioid addiction through its philanthropic partnership with Victoria’s
Voice. The Victoria’s Voice Foundation is a nonprofit organization
providing evidence-based drug education and addiction prevention to families.
The organization was created to bring awareness to substance abuse and
opiate overdoses following the tragic overdose death of Victoria Siegel,
daughter of David and Jackie Siegel, owners of Westgate Resorts.
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Partnering
in this cause is deeply important to Jenny
Nelson, a senior executive at Discovery Resort Marketing, due to
her passion for eradicating the substance abuse epidemic and working for
addictions advocacy. Prior to joining DRM in 2014, Jenny worked full-time
for nine years as a Licensed Mental Health Counselor specializing in Substance
Abuse Treatment – both inpatient and outpatient – and personally understands
the severity the opioid epidemic in the United States. Jenny currently
serves as DRM’s Director of Brand Development and social media while continuing
to counsel substance abuse patients on a pro-bono basis.
Added Jenny, “At Discovery
Resort Marketing and GetawayDealz.com,
we strive to be an ally in the fight against addictions by partnering with
Victoria’s Voice and its mission to bring awareness and policy changes
that support recovery and overdose preventions. We’ve been supporting Victoria’s
Voice since 2019, when we sponsored a table at the Victoria’s Voice Foundation
Gala. Since its founding, Victoria’s Voice has positively impacted one
million parents and children through its education programs. We are proud
to continue to support this important organization.”
Victoria Siegel died from
a drug overdose on June 6, 2015, at just 18 years old. She was one of 129
Americans who lost their lives to a drug overdose that same day. Since
then, a staggering number of families across the United States have lost
a loved one to overdose. In fact, nearly 300 people die from a drug overdose
every single day in this country.
The opioid crisis claimed
the lives of 110,000 people in the United States last year. The FDA approved
the first over-the-counter naloxone nasal spray in March 2023 to help reduce
drug overdose deaths. While naloxone is now available over the counter
without a prescription, barriers to its widespread use remain, including
the stigma associated with drug use. States, counties, and nonprofit programs
across the country are providing the drug at no cost to individuals who
qualify. The Victoria’s Voice and InnovaScript partnership ensures that
anyone who wants to have naloxone can readily obtain it at a reduced cost
on the foundation’s
website.
About Discovery Resort
Marketing
Founded in 2010 and based
in Orlando, Florida, Discovery
Resort Marketing is the parent company of GetawayDealz.com, connecting
potential vacationers with partner resorts in the U.S., Mexico, and the
Caribbean. Using their GetawayDealz.com
platform and partnerships with platforms like Meta and Google, they promote
date-specific vacation package bookings via permission-based inbound marketing
online at a massive scale for the timeshare industry. These packages deliver
unmatched value to consumers and a pipeline of high-intent and opt-in prospects
that convert into new owners with strong VPGs. By offering resort discounts
to consumers and generating valuable leads for resorts, the company offers
a value-driven vacation experience and supports the growth of the vacation
ownership ecosystem. Visit our social media presence on Facebook
| Instagram | LinkedIn.
Media
Contact:
Marge@LennonCommunications.com
for
Discovery
Resort Marketing
239-841-0553
LinkedIn
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