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Wendy’s
is First Brand to Partner with GasBuddy
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to
Launch New “Badges” Feature
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New feature provides brands seamless
way to reach millions of
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drivers with high intent to make
stops and purchases.
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Boston,
MA – May 2019 / Newsmaker Alert /
Wendy’s
is first to partner with GasBuddy,
the only smartphone app connecting drivers to their Perfect Pit Stop, to
launch the fuel app’s latest feature, Badges, enabling brands to get their
message in front of drivers deciding where to stop.
The
new GasBuddy Badges feature utilizes GPS-based, first-party data to connect
GasBuddies to Wendy’s locations attached to or within immediate proximity
of gas stations. Gas station convenience stores continue to put emphasis
on foodservices, providing more options that compete with QSRs and fast
casual restaurants. Foodservices now makes up nearly 23% of sales at c-stores
nationwide.
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“Consumers
have more choice than ever as to where to get a meal. GasBuddy provides
us a unique way to reach millions of drivers during the planning portion
of their trips to keep Wendy’s top-of-mind in a seamless and relevant way”
said Jimmy Bennett, Senior Director of Media and Social at Wendy’s.
More
people are using GasBuddy before hitting the road with current gas prices
on the rise. The Badges feature comes in time for Memorial Day Weekend,
the start of the busy summer travel season and higher gas prices. According
to GasBuddy’s 2019 Summer Travel survey, this year Americans are planning
to make more frequent and longer road trips.
“Gas
stations are turning into destinations for meals and blurring the lines
into being actual restaurants,” said Jordan Grossman, EVP of advertising
sales at GasBuddy. “The new Badges feature provides our partners with an
effective way to position their brand to drivers with high intent to stop
and purchase. Our research found we’re all craving convenience. When filling
up the car we want to know if we can get a snack, a full meal or even a
nearby hotel to stay the night. We’re excited to work with Wendy’s as our
launch partner, and look forward to rolling this out to more brand advertisers.”
To
learn more about GasBuddy’s Badges feature and other ways to work with
GasBuddy, visit www.GasBuddy.com/ads.
About
GasBuddy
GasBuddy
is a company that connects drivers with their Perfect Pit Stop. As the
leading source for crowdsourced, real-time fuel prices at more than 150,000
gas station convenience stores in the U.S., Canada and Australia, millions
of drivers use the GasBuddy app and website every day to find gas station
convenience stores based on fuel prices, location and ratings/reviews.
GasBuddy’s first-of-its-kind fuel savings program, Pay with GasBuddy, has
saved Americans more than $6 million at the pumps since its launch in 2017.
The company’s business solutions suite, GasBuddy Business Pages, provides
Fuel Marketers and Retailers their best opportunity to maintain their station
information, manage their brand, and promote to their target consumer audience.
For more information, visit www.GasBuddy.com.
About
Wendy’s
Wendy’s®
was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business
on the premise, “Quality is our Recipe®,” which remains the guidepost
of the Wendy’s system. Wendy’s is best known for its made-to-order square
hamburgers, using fresh, never frozen beef**, freshly-prepared salads with
hand-chopped lettuce, and other signature items like chili, baked potatoes
and the Frosty® dessert. The Wendy’s Company (NASDAQ: WEN) is committed
to doing the right thing and making a positive difference in the lives
of others. This is most visible through the Company’s support of the Dave
Thomas Foundation for Adoption® and its signature Wendy’s Wonderful
Kids® program, which seeks to find every child in the North American
foster care system a loving, forever home. Today, Wendy’s and its franchisees
employ hundreds of thousands of people across more than 6,700 restaurants
worldwide with a vision of becoming the world’s most thriving and beloved
restaurant brand. For details on franchising, connect with us at www.Wendys.com/franchising.
Visit www.Wendys.com and connect
with us on Twitter and Instagram using @Wendys, and on Facebook.
**Fresh
beef available in the contiguous U.S., Alaska and Canada
GasBuddy
Contact:
Allison
Mac
626-383-8371
Director
of Marketing
and
Communications |