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Boston,
MA – June 2019 / Newsmaker Alert /
The
Memorial holiday weekend was impactful for fuel and convenience retailers,
with gas stations along major highways seeing a 69% lift overall compared
to the previous weekend. Meanwhile, quick service restaurants only saw
a 27% lift and coffee shops saw a 20% lift.
|
 Lunchtime
visits from 11a.m. to 3p.m. made up 36% of all traffic to gas stations
over the holiday weekend. When compared to the previous weekend, gas stations
saw a 105% uplift in foot traffic during lunch hours.
“We
are a society growing more obsessed with convenience, apparent even in
how we travel. According to our data, roadtrippers are looking for an all-in-one
stop to get their gas, coffee, snacks, and meals,” says Frank Beard, convenience
store and retail trends analyst at GasBuddy.
“Beyond convenience, quality matters and fuel retailers continue to build
offers that compete directly with major fast food brands.”
In
GasBuddy’s Q1 Foot
Traffic Report, lunchtime visits on weekends were also the busiest
time at gas stations convenience stores. And in the company’s recent
convenience store foodservice study, 75% of Americans believe gas
station convenience store foodservice has improved in the past 5 years.
Memorial
Day weekend is just the beginning of the summer travel season. Nearly 70%
of Americans will be making at least two road trips this summer.*
If
interested in additional analytical insights on fuel and convenience retailers,
contact advertisement@gasbuddy.com.
*Source:
GasBuddy’s 2019 Summer Travel Survey
Methodology
GasBuddy
examined foot traffic at more than 67,000 gas stations near major highways
in the United States, comparing the average uplift in foot traffic during
Memorial Day weekend (May 24 – May 27) to the previous weekend, as well
as foot traffic to major QSR and coffee retailers. In addition, the company
examined gas station visits of travelers who drove more than 400 miles
over the holiday weekend during the lunch hours of 11a.m. to 3p.m. compared
to the previous weekend.
About
GasBuddy
GasBuddy
is a company that connects drivers with their Perfect Pit Stop. As the
leading source for crowdsourced, real-time fuel prices at more than 150,000
gas station convenience stores in the U.S., Canada and Australia, millions
of drivers use the GasBuddy app and website every day to find gas station
convenience stores based on fuel prices, location and ratings/reviews.
GasBuddy’s first-of-its-kind fuel savings program, Pay with GasBuddy, has
saved Americans more than $6 million at the pumps since its launch in 2017.
The company’s business solutions suite, GasBuddy Business Pages, provides
Fuel Marketers and Retailers their best opportunity to maintain their station
information, manage their brand, and promote to their target consumer audience.
For more information, visit www.GasBuddy.com.
GasBuddy
Contact:
Allison
Mac
626-383-8371
Director
of Marketing
and
Communications |
