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Global Connections,
Inc. Strengthens
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Member Engagement
and Retention with
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Social Media Promotions
and Contests
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Overland
Park, KS – March 2019 / Newsmaker Alert /
Global
Connections, Inc. (GCI), the well-known travel club fulfillment and
service provider of Global
Discovery Vacations (GDV), counts Social Media as one of its primary
member engagement and retention tools.
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Tom
Lyons, GCI President and CEO says, “We know consistent engagement is key
to keeping lifetime members and creating the excitement to acquire new
members. When we have an online contest, members participate for the fun,
excitement and a sense of community. The prizes are an added bonus for
the entrants. Engaged members are loyal members and share their experiences
with friends and family.”
GCI
continually embraces new strategies to keep members engaged. GDV members
are not required to pay an annual activity fee unless they are using any
of the travel services or leisure benefits. GCI calculates the number of
members based on those who are currently active and using their GDV benefits
at any given time. With this in mind, GCI reports that it currently has
approximately 75,000 active GDV members.
Member
engagement strategies keep GDV in the forefront of members’ minds so they
will consistently take advantage of the numerous opportunities their Club
offers.
Members
connect with GDV on Facebook, Instagram, YouTube, Pinterest and with member
participation games and contests such as sending in road trip play lists,
recipes to try in your vacation condo and the ever popular “Global Bracketology.”
Activities
Bracket and the Vacation
Destination Bucket List Bracket are run similarly to the annual March
college basketball tournament. Last year’s exciting activities bracket
contest resulted in sixteen activities narrowed down to four final contenders.
In the end, National Parks prevailed over Beach vacations as the big winner.
Two years ago, members voted on vacation destinations with Lake Tahoe receiving
first-place recognition as GDV members’ most popular locale.
As
popular as the Global Bracketology is, “Shoot for the Stars” garners even
more participation. This is one of the most successful examples of GCI’s
ongoing member engagement strategy. This was the 11th year of the annual
“Shoot for the Stars” member vacation photo contest. Participation
continues to grow year over year. Last year’s event received 1,000 entries.
This year GCI chose winners from nearly 1,400 entries.
GCI
uses these photos in marketing and promotional materials (with permission
of course). Member pictures appear in GDV guidebooks, on websites, advertisements
and social media. GCI finds the use of member photos and comments to be
superior marketing tools over the use of stock imagery and standard copy.
“Shoot for the Stars” builds good will and further engages members to get
involved with GDV beyond just enjoying the affordable travel and leisure
opportunities it offers.
“We
have an unusual travel club structure with GDV,” says CEO and President
Tom Lyons. “Our members are not required to pay their activity fee unless
they are going to travel or use one of our numerous leisure benefits. Our
goal is to keep GDV front and center in the members’ minds so they will
activate their “Star Options” to vacation at beautiful resorts, go on a
cruise or take advantage of one of our many tour options. Social Media
is an ideal tool to keep our members involved.”
About
Global Connections, Inc.
Global
Connections, Inc. is based in Overland Park, KS, opening in 1996 as
a travel club fulfillment and service provider. Considered a leader in
the travel club industry, GCI offers the members of its Global Discovery
Vacations club program a wide variety of leisure benefits and vacation
options at more than 700 North American resorts. GCI is the developer and
owner of resorts in California, Florida, Tennessee and Colorado as well
as owning and leasing numerous resort condominium units throughout the
U.S., Canada, Mexico and Caribbean. For more information about GCI visit
ExploreGCI.com.
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About
Global Discovery Vacations
Global
Discovery Vacations is a respected membership-based travel club offering
its members access to condominium accommodations, cruise and tour vacations,
a full-service travel agency, a concierge program, and other leisure benefits.
For more information about Global Discovery Vacations visit GlobalDiscoveryVacations.com.
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Company
Contact:
Melanie
Gring
561-212-5359
Global
Connections, Inc.
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Media:
Georgi
Bohrod, RRP
619-255-1661 |