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Dallas,
TX – January 2024 / NewsmakerAlert: Texas-based Golden
Chick has been in hot pursuit of advantageous organizational changes
in recent years and is continuing to do so during a time of historic growth
and brand evolution by bringing on a new, well-versed director of marketing,
Sharon
Pewitt.
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only does Pewitt have direct quick-service restaurant experience, specifically
within the chicken niche, but she has also worked alongside the Golden
Chick brand, serving as the main contact at creative partner, The LOOMIS
Agency, for over 6 years. With a deep understanding of brand goals and
initiatives, Pewitt will seamlessly transition onto the team and can bring
her expertise to Golden Chick.
“As we continue to leverage
ourselves as a rapidly growing quick-service brand, we searched for a candidate
that not only has a pulse on the industry now, but also a strong future-facing
vision of where we could be in the coming years,” said Howard
Terry, chief marketing officer of Golden Chick. “Sharon is equipped
with impressive marketing skills, which we’ve seen in action first-hand,
to make her an invaluable asset to our growing team. We are truly excited
to have her aboard.”
Golden Chick is anticipating
a new year filled with record-breaking growth. With 20 openings in 2023,
the Texas-based concept is hoping to continue spearheading its aggressive
growth plans across the U.S. in states including Oklahoma, Louisiana, Mississippi
and soon, Nevada. Menu innovation and product marketing will remain at
the forefront to highlight the unique and delicious chicken offerings that
can only be found at Golden Chick.
About Sharon Pewitt
Pewitt joins the Golden
Chick team as director of marketing with almost a decade in dedicated marketing
experience across varied industries, with a focus in food and beverage.
In her most recent role as a brand manager at Raising Cane’s in Plano,
Pewitt developed a deeper understanding of quick-service restaurants and
specifically the chicken vertical. She is no stranger to the Golden Chick
brand after having worked on its wildly successful “One Taste & You’re
Golden” campaign and Fletcher’s Corny Dogs collaboration as part of The
LOOMIS Agency, where she served as brand coordinator/assistant account
executive and brand manager/account executive. Pewitt holds a Bachelor’s
degree in marketing from Texas A&M University.
About Golden Chick
Founded in Texas in 1967,
Golden
Chick is a growing quick-service restaurant franchise that prides itself
on providing delicious food and great customer service. The family-oriented
brand is the creator of the Original Golden Tenders® and the Big &
Golden® Chicken Sandwich, along with other chef-inspired menu items
including its Golden Roast Chicken and Zagat-recognized Chicken Salad.
Golden Chick is home to USA TODAY 10Best’s 2023 #1 fast food side
(Fried Okra), #2 best fast food fries and #3 best fast food fried chicken
in the country and was ranked #86 in Entrepreneur’s Franchise 500
listing in 2023. In 2022, Golden Chick was included in Nation’s Restaurant
News’ Top 200 Restaurant Brands in the U.S. (#152). With dine-in, drive-thru,
curbside pickup, catering and third-party delivery service capabilities,
Golden Chick has more than 210 locations throughout Texas, Oklahoma, Florida,
Louisiana and opening soon Nevada. For more information about Golden Chick,
or how to become a franchisee, please visit www.GoldenChick.com,
like us on Facebook,
follow us on Instagram
and check out our X/Twitter.
Media Contacts:
Meagan
Byrne
The Power Group
914-374-2662
LinkedIn
Mary
Tolan
The Power Group
339-203-7329
LinkedIn |
