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San
Francisco, CA – March 2024 / Newsmaker Alert: Hipcamp,
the world’s leading campsite booking company, and specialty outdoor retailer
REI Co-op announce the launch of the
“Summer of Magic Campout Series” (Summer of Magic), a campaign offering
complimentary stays at Hipcamp’s best campsites across the country during
peak weekends, as well as outdoor gear packages and guided experiences.
Focused on making the outdoors more accessible throughout the popular summer
travel months, the Summer
of Magic campaign will allow thousands of people to experience the
joy of being outside.
In
recent years, campers have stated that finding a good campsite is one of
their main challenges to getting outside. Demand for camping is showing
no signs of slowing down. Hipcamp is seeing 75%+ year-on-year traffic growth
in the U.S. this year. And the 2023 Outdoor Participation Trends Report
from the Outdoor Industry Association revealed a 12% increase in camping
with 51.4 million campers registered last year.
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Hipcamp
meets this consumer demand by offering 100,000+ private land campsites
you won’t find anywhere else. And this year, Hipcamp and REI are going
one step further to knock down barriers for campers.
Get
in on the Summer of Magic with Hipcamp and REI to experience free campouts
at top Hipcamps with the best gear—all summer long.
Here’s
how to attend:
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Get
on the list: Sign up
with your email here and get the Hipcamp app to be notified when we
announce new campouts.
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Wait
for an invite: Keep your eyes peeled for campout announcements throughout
the summer. We have at least six announcements planned!
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Race
to RSVP: Magic Passes are awarded on a first-come, first-served basis,
so you’ll need to hurry to snag a spot within 24 hours. If you don’t get
one, don’t worry, you can try again on the next drop.
A “Magic
Pass” opens access to the best Hipcamp locations on the best weekends as
well as gear packages, guided experiences, and more magic from REI and
surprise guests. A Magic Pass might include things like enjoying a five-star
catered meal in the great outdoors with a dozen friends, snagging a last-minute
camping spot next to a waterfall during a prime holiday weekend, or arriving
at the campsite knowing it’s already pre-outfitted with brand new REI camping
gear, dry firewood and a delicious s’mores kit.
To
kick off the Summer of Magic, the first drop gives campers a chance to
experience the total solar eclipse at top, award-winning Hipcamps along
the path of totality. Some recipients will also have the chance to participate
in a night hike and star talk with the REI Experiences team, or could receive
a package of REI camping gear such as the REI
Co-op Campwell Tent, REI
Co-op Flexlite Print Camp Chairs, and REI
Co-op Flash 22 Packs. Additional eclipse campouts include a scenic,
pet-friendly campground in Arkansas, a private and quiet site in Texas
and a family-friendly getaway nestled in the highlands of Ohio and many
more.
“We
believe that nature — and spending time outside immersed in it — is a magical
experience,” said Hipcamp CEO and Founder Alyssa
Ravasio. “One of the best ways to tap into that experience is camping,
but finding a great spot during the peak summer season can be tough, especially
if you’re booking last minute. That’s why we’re so excited to work with
REI to help thousands more campers accomplish our mission to get people
outside.”
“As
people continue their camping traditions, we hear from our members that
available campsites, when and where they want them, are challenging to
find due to many getting reserved early. Hipcamp makes thousands of additional
camp sites available to campers across the nation,” said Paolo
Mottola, REI divisional vice president, brand marketing. “At REI, we
connect our customers to the outdoors with gear, apparel, classes, and
advice in our stores and online. This collaboration offers members more
options to get outfitted and get outside.”
To
learn more and sign up for the Summer of Magic visit Hipcamp.com/magic.
About
Hipcamp
Over
the past decade, Hipcamp has unlocked access to 5 million acres of beautiful
private land camping around the world. In addition to hosting over 100k
private land campsites you won’t find anywhere else, Hipcamp also has the
best collection of bookable tent, RV and cabin sites on Earth. Each year,
Hipcamp helps millions of people happily sleep under the stars, boosting
local economies and biodiversity along the way. Everything we do is guided
by our belief that getting outside is good for the health of people and
the environment.
About
The REI Co-op
REI
is a specialty outdoor retailer, headquartered near Seattle. The nation’s
largest consumer co-op, REI is a growing community of 23 million members
who expect and love the best quality gear, inspiring expert classes and
trips, and outstanding customer service. If you can’t visit one of our
many stores, you can shop at REI.com,
REI Outlet or the REI
shopping app. Everyone is welcome to shop REI, but members who join
the co-op enjoy a range of benefits.
More than a retailer, REI is a purpose-driven and values-led company dedicated
to enabling life outside for all.
Media
Contacts:
Hipcamp:
Lauren
Bunde
LinkedIn
REI
Co-op:
Courtney
Gearhart
253-437-7308
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