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Washington,
DC – May 2024 / NewsmakerAlert:
According
to a recent IRF survey of North American
employees, the appeal of group incentive travel remains strong. A group
incentive travel experience to an appealing destination was rated ‘very’
or ‘extremely motivating’ by 91% of respondents for the third year in a
row. 2024
Attendee Preferences for Incentive Travel explores trends in attendee
preferences, factors in destination selection, and how incentive travel
program design can impact employee motivation.
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“The
motivational impact of incentive award travel remains high, and attendees
find appeal in a broad array of destinations, program attributes, and trip
features,” said Stephanie
Harris, IRF President. “The insights provided by attendees will ensure
incentive planners can feel confident in designing programs that capture
the interest and enthusiasm of their attendees while balancing their budgetary
and business realities.”
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2024
Attendee Preferences for Incentive Travel looks at destinations and program
design to determine the elements that provide maximum inspiration to earn
the award. Key insights include:
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Motivational
appeal of group travel continues to be extremely high, especially among
Gen Z and Millennials, and signals the continued relevance of incentive
travel programs.
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2024’s
top North American destinations preferred by qualified employees include
past favorites such as Hawaii, Las Vegas, and Florida.
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Preferred
international locations include countries in Western Europe and Central
America.
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Incentive
travel attendees want free time to relax, opportunities for unique experiences,
and luxury accommodations and experiences.
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Previously
visited destinations that qualified employees recommend returning to for
incentive award travel include Hawaii, The Caribbean, Central America,
and Western Europe.
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Attendees
are excited about cruising, with 75% indicating a cruise experience is
desirable regardless of the destination.
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Cvent
booking data illustrates Mexico and The Caribbean are still trending high
for incentive destinations with nine out of the top ten booking destinations
being in those regions.
To download
the full study and white paper, visit the 2024
Attendee Preferences for Incentive Travel webpage.
About
the IRF
The
Incentive Research Foundation (www.TheIRF.org)
funds and promotes research to advance the science and enhance the awareness
and appropriate application of motivation and incentives in business and
industry globally. The goal is to increase the understanding, effective
use, and resultant benefits of incentives to businesses that currently
use incentives, as well as businesses interested in improved performance.
Media
Contact:
Andy
Schwarz
VP,
Content & Communications
Incentive
Research Foundation
703-556-7160
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