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Atlanta,
GA – March 2024 / Newsmaker Alert: Krystal
Restaurants LLC, the original quick-service restaurant chain in the
South, announces a strategic expansion into North Carolina, marking a pivotal
step in the brand’s plans to expand across the United States. The new builds
will boast a sleek and contemporary design and cater to consumers’ on-the-go
dining desires. The location is projected to open in Summer 2024.
“We are proud to bring our
standout business model and our innovative restaurant design to the state
of North Carolina,” said Josh
Kern, CEO of SPB Hospitality. “As we continue to focus on expanding
the reach of our brand and how we can best serve our guests, design plays
a key role, and we look forward to continued operations optimization in
both our traditional and non-traditional layouts.”
Wilson, NC will debut the
brand’s new C-Store design, developed alongside Circle K. This layout is
consistent with maximization of restaurant square footage, increased guest
accessibility and a mutually beneficial operations flow between the restaurant
and convenience store partners.
“We are thrilled to continue
our partnership with Krystal and bring the brand to Wilson,” said Josh
Ware, Head of Restaurants for Circle K. “Our brands are aligned on
strategic efforts to serve multiple dayparts, and we look forward to welcoming
guests to experience the iconic Krystal menu in an innovative space alongside
the great products and offers available at Circle K.”
With an eye toward sustained
growth, Krystal is dedicated to deploying its proven, efficient layout
designs across both new and existing markets. This strategic expansion
underscores the brand’s ambition to fortify its presence and redefine the
quick-service restaurant industry through innovative design and guest-focused
experiences.
Interested in franchising
with Krystal? Please email Melissa
Hodge. For more information, visit KrystalFranchising.com.
About Krystal Restaurants
LLC
Headquartered in Atlanta,
GA, Krystal Restaurants LLC is the
original quick-service restaurant chain in the South. Krystal hamburgers
have been served fresh and hot off the grill on the iconic square bun since
1932. The company proudly sticks to the classics, but over the years, they’ve
never been afraid to innovate.
Krystal has grown to be in
10 states with nearly 300 restaurants and continues to deliver a one-of-a-kind
taste experience through their unique menu items that are offered at a
great price. The company’s Atlanta-based Restaurant Support Center serves
a team of more than 3,500 employees. In 2019, the company was selected
to USA Today’s Top-10 Best Regional Fast Food List.
For more information, visit
www.Krystal.com
or follow on Facebook and
Instagram.
Media Contact:
Kelyn
Theus
305-333-2809
Ink Link Marketing
LinkedIn |
