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Costa
Mesa, CA – May 2024 / NewsmakerAlert: Lazy
Dog Restaurants, a casual dining restaurant known for its handcrafted
American food and drink, announced the launch of Lazy
Dog Campfire Club, a first-of-its-kind loyalty program, across its
restaurants nationwide. Campfire
Club offers a monthly subscription membership program that unlocks
benefits across the brand at a great value.
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The
$5 per month membership* provides:
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Welcome
perk: Upon joining, receive a complimentary starter or dessert, with
many options valued at around $15.
-
Monthly
benefit choice: Choose between a starter, dessert or TV Dinner every
month, with several options that provide a value of $15 or more.
-
Birthday
reward: Celebrate your special day with a free starter or dessert.
-
Surprise
perks: Gain exclusive offers throughout the year, including complimentary
food and beverages.
-
Unlimited
10% off takeout orders.
-
Priority
seating: Reduce the wait time for every visit.
-
Exclusive
access to special events, tastings and culinary experiences.
Guests
can cancel at any time. Campfire
Club benefits are up to a $30 value (or more, depending on location)
for the first month.
Campfire
Club joins Lazy Dog Beer Club as the brand’s second membership offering,
catering to an audience that extends beyond beer enthusiasts. Lazy Dog
Beer Club is a quarterly membership offering exclusive beers from craft
breweries nationwide, along with perks such as draft beer upgrades and
discounts.
“We’ve
seen growing enthusiasm from our guests who have been wanting to find more
ways to engage with Lazy Dog,” said Billy
Grenham, chief marketing officer of Lazy Dog Restaurants. “We had such
great feedback from our beer-loving fans with Lazy Dog Beer Club, and we
wanted to broaden that guest experience a bit more and create a loyalty
program that would drive excitement for everyone. Campfire Club represents
our ongoing commitment to fostering deeper connections with our guests
while providing a hub where they can explore new offerings at an incredible
value. We have some wonderful plans for this program and can't wait to
share them with everyone.”
Lazy
Dog will continue to offer its free-to-join Eclub, now named Campfire
Community™, for guests seeking the latest news across the brand, as
well as select perks.
Guests
can sign up for Campfire Club in-restaurant or by visiting join.LDCampfireClub.com.
For additional information on Lazy Dog, visit www.LazyDogRestaurants.com.
About
Lazy Dog Restaurants
Lazy
Dog Restaurants serves made-from-scratch American food and drink with
seasonally inspired ingredients. Influenced by the lifestyle of the Rocky
Mountains where Founder Chris Simms spent time with family growing up,
Lazy Dog offers the warmth and care you get in a small mountain town. It’s
the perfect environment for a quick weeknight dinner, a meandering meal
with old friends or a big night out. Guests can continue the experience
at home by taking advantage of handcrafted TV dinners made in-house and
the Lazy Dog Beer Club, a quarterly membership program that gives members
access to beers from small craft brewers, merchandise and in-restaurant
benefits. The restaurants also offer Campfire
Club™, a loyalty program with monthly benefits and perks for guests.
The restaurant is open for lunch, dinner and weekend brunch with a bar
that includes specialty cocktails and a wide selection of craft beers.
Lazy Dog has locations throughout California, Colorado, Georgia, Illinois,
Nevada, Virginia, Florida and Texas with more on the way. For more information,
visit www.LazyDogRestaurants.com.
Follow @LazyDogRestaurants on Instagram
and Facebook.
*Taxes
may apply for a Campfire Club membership.
Media
Contact:
Sara
Swiger
Director
of Public Relations
714-642-9032
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