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Milestone
to Present at Three Free
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Workshop
Sessions at HSMAI New York
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Silicon
Valley, CA – January 2019 / Newsmaker Alert
/ Milestone,
Inc. announced today that it will be hosting three free digital marketing-focused
workshops for hotels at the upcoming HSMAI Digital Marketing Conference
in New York. The sessions will be held Tuesday, January 22 at the
Marriott Marquis Hotel in New York City. Interested Hoteliers can register
by visiting the dedicated site at www.hsmai.org/DigitalPreCon.
Milestone
will provide in-depth training on three critical topics that are of high
interest to digital marketers in 2019:
Digital Competitive Benchmarking:
Using digital competitive analysis and data analytics to develop your marketing
plans
This session will provide
insights into how to optimize your hotel keyword strategy for both organic
and paid marketing, and how to leverage the latest technology to put your
keyword strategy in the larger context of your marketing strategy by analyzing
your keyword performance against top local competitors.
In this workshop Milestone
will provide you with direct actionable ideas on how to benchmark your
digital marketing performance against top local competitors in order to
grow your direct business and win market share:
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What digital benchmarking is
and why it matters to your Hotel
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What the key areas of digital
marketing are that you need to benchmark
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KPIs that you should track and
manage
Omnichannel Messaging: What
does the future of content creation & distribution look like?
In this session, Milestone
will discuss how you can create a unified content distribution strategy
by leveraging the latest technology available to digital marketers.
In this workshop, Milestone
will cover the definition of omnichannel messaging, share insights into
how digital marketers work with omni channel messaging and discuss strategies
and tools you can use to manage your digital marketing messaging:
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Learn about digital marketing
messaging and the challenges faced by marketers
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See strategies that can be implemented
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Learn about new tools that can
help consolidate your digital marketing messaging
Your Website on Steroids:
Next generation website technologies for 2019 and beyond
What are the next big shifts
in website technology? How does voice-search impact how you build your
website? How will your website content be impacted by these new technologies?
And how do you ensure that all the new technologies that are becoming critical
keep you in check with compliance issues like ADA and GDPR? Join Milestone
as we discuss the shifts in website technology that we see in 2019 – and
beyond – and how they will fit into the larger ecosystem of your modern
website.
In this workshop, co-presented
by Anne Stingle, VP of Sales & Marketing at Triumph Hotels, you will
get insights into the technologies that you need to drive direct bookings
and see how they were implemented in a real-life example:
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Learn about the impact of voice
search on your business and what you can do to prepare
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Understand the role of ADA &
GDPR in your website strategy
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See a case study about website
design & technology and how it impacted the hotel
Register for free now: www.hsmai.org/DigitalPreCon.
About Milestone Inc.
For over 20 years, Milestone
has been a leading provider of digital marketing software and services
for location-based businesses. Over 2,000 companies in Hospitality, Retail,
Financial Services and Automotive industries rely on Milestone to power
their digital marketing strategies. Milestone has garnered over 500 awards,
has been short listed three consecutive years for the US Search awards
and won Search Engine Land’s prestigious “Best overall SEO-SEM campaign”
in 2018. Milestone has gained a reputation for blending outstanding digital
marketing expertise with advanced technological capabilities and is one
of Silicon Valley Business Journal’s fastest growing companies and
an Inc. 5,000 company. More information can be found at www.MilestoneInternet.com
or on the Milestone Blog.
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Contact:
Walter
Paliska
Vice President of Marketing
408-200-2218 |