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The
NGF’s latest study finds that one in four Americans, 82 million people
in total, consumed some form of golf media in 2017. This can include watching
tournaments or other golf programs on TV, streaming live tournament coverage
online, visiting golf related websites, reading golf magazines and other
sport-specific print publications, and listening to golf audio.
Driven by the popularity of golf’s global professional tours and their star players, television dominates the golf media landscape across all levels of engagement, from non-golfers and casual participants to the most passionate followers of the game. Live streaming engagement continues to rise, thanks to the increasing presence of digital content and expanded windows of online tournament coverage. Information in this report is sourced from NGF’s Participation and Engagement Study (PES), a continual (monthly) online tracking study. Data was collected over the course of a year from a total representative sample of 18,000 US individuals (age 6+) which included about 2,400 golfers. NGF’s Golf Media – Consumer Engagement is now available at www.NGF.org. The report is free for NGF members, or $395 for non-members. Click here to get the report. For further information and context on the report, click here to read more in NGF’s monthly e-magazine, The Q. About
the National Golf Foundation
Contact:
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The
report reveals demographics and details about an abundant and diverse group
that’s attractive to media companies, marketers and advertisers. For example,
almost 31 million people watched a golf tournament on TV or read about
Tiger Woods even though they never played the game.