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| Atlanta,
GA – May 2024 / Newsmaker Alert: RaceTrac,
Georgia’s second largest privately owned company, celebrates its 90th anniversary
as a convenience store leader with roots dating back to 1934, when founder
Carl Bolch, Sr. opened a fuel store known as Carl Bolch Trackside Stations
in Missouri.
In
the decades that followed, the company pioneered self-service gasoline
across the South, relocated its headquarters to Atlanta, and is now a third-generation,
family-owned company with more than 10,000 team members across two retail
divisions—RaceTrac and RaceWay—and three operating companies—Energy Dispatch,
Metroplex Energy and Gulf Oil.
 “When my grandfather opened his first gas station 90 years ago, I’m sure he never imagined his company would grow into the modern convenience store destination that nearly 400 million guests enjoy at our nearly 800 RaceTrac and RaceWay locations across 13 states each year,” said Melanie Isbill, chief brand officer at RaceTrac. “Our mission from day one has been to make people’s lives simpler and more enjoyable, and we’re thrilled to celebrate this momentous milestone with our guests by offering a variety of fantastic and discounted food and drink items for ‘Whatever Gets You Going.’” All loyalty members can take advantage of a variety of tasty, on-the-go food and beverage favorites, which are available to redeem for only 90 points through Thursday, June 6, unless otherwise noted by store location.
“Our guests are constantly on the go, and we’re always looking for ways to make their RaceTrac experience better,” said Lanna O’Connor, director of loyalty and digital marketing at RaceTrac. “We rebuilt the RaceTrac Rewards app from the ground up, with a new look, new features and faster speeds to enhance the rewarding experience they enjoy through RaceTrac Rewards. Our next-gen app will deliver on our ongoing commitment to innovation and guest satisfaction.” RaceTrac Rewards makes it easy to earn points in-store and at the pump. Sign up at RaceTrac Rewards to receive exclusive new member offers and start seeing the savings roll in. RaceTrac has nearly 800 retail locations representing the RaceTrac® and RaceWay® brands in 13 states – and aims to make people’s lives simpler and more enjoyable with convenient access to fuel and food for Whatever Gets You Going. In 2023, RaceTrac served nearly 28 million cups of Crazy Good Coffee, 28 million slices of pizza and 1 million gallons of milk. Guests can locate their most convenient RaceTrac or RaceWay location by visiting RaceTrac.com. Learn more about RaceTrac by visiting RaceTrac.com and stay connected on social via Facebook, X/Twitter, Instagram and LinkedIn. About
RaceTrac, Inc.
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