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| Resort Trades Weekly’s 25+% Open Rate Earns “2018 All Star” | |  “Resort
Trades Weekly’s success results largely from distributing fresh, original
content,” observes Publisher Sharon Scott Wilson. “Our print publication
Resort Trades and website ResortTrades.com
have had a loyal following for more than 30 years. Through the newsletter
we were happy to provide readers with an alternative way to obtain fresh
content easily and from their mobile devices or computers.”
Resort Trades recently announced its intention to move forward in an initiative to strengthen its position with advertisers as the only Multiple-Channel Publisher in the resort/vacation industry. “We are focusing on expanding our SEO efforts by publishing fresh content online,” Wilson says. Another exciting initiative recently undertaken by The Trades was the introduction of the ‘Best’ series. “Beginning in 2016, we launched our ‘Top Team Members’ column, which resulted in our writer Marge Lennon creating a number of wildly popular articles. The open rate for Resort Trades Weekly editions which feature these articles is usually through the roof,” says Wilson. “This was a winner of a kick-off. Next in the ‘Best’ series has been to follow up on suggestions from readers to name the ‘Best Place to Work.’ Marge has already profiled several resort companies as part of the series.” About The Trades Publishing
Company’s Resort Trades Properties
The company’s Digital Media division is focused on creating valuable SERPs (Search Engine Result Pages) to elevate awareness of our advertisers through ResortTrades.com, the eNewsletter Resort Trades Weekly, and use of social media. The Trades welcomes editorial submissions and Best Place to Work suggestions on the part of our readers, which may be sent to Sharon@TheTrades.com. Have a topic in mind you’d like one of our writers to address? Call Sharon at 310-923-1269. www.ResortTrades.com. Media Contact:
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