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Shari’s
Showcases a New Brand Evolution
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The first
re-opening supports the new direction successfully
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Portland,
OR – November 2018 / Newsmaker Alert / On November 10, 2018, Shari’s
re-opened its doors at its Halsey Crossing location with a complete brand
refresh. This is the first in a series of restaurant renovations that will
become the next generation of Shari’s in 2019. Led by CEO Sam Borgese,
it is part of the Beaverton, Oregon based chain’s revitalization plan.
|
 In
an effort to take the 40-year-old family-dining chain to be more relevant
to today’s consumers, Borgese and his team developed Shari’s 2.0, a reimagined
restaurant design and enhanced menu item.
Now
guests will experience a new open interior design that complements the
upgraded heritage architecture and new Shari’s signage. In addition, the
kitchen redesign created higher efficiency in food preparation and improved
speed of service by 40%. The team also designed a separate area exclusively
dedicated to delivery orders to reduce guest confusion while improving
guest service.
The
biggest unveiling was the menu redesign. Older slow selling menu items
were replaced with exciting new Northwest Fresh entrees, including a new
line of savory pies, melts, and open-faced sandwiches. Shari’s is known
for its “comfort food” and as Borgese put it “Going into savory pies was
natural” for them.
In
addition, Borgese stated, “We faced extreme deadlines to meet our opening
schedule, and the success of Shari’s first renovation could not have happened
without the highly collaborative effort orchestrated by teams of experts
in architecture and interior design, menu strategy, operations, engineering,
and marketing in collaboration with our internal management team.
Every
contributor played a vital role in ensuring that Shari’s future expansions
and renovations will proceed smoothly and with great success.”
To
learn more, please visit us at: www.Sharis.com
or call Joan Hansen at 503-605-4151.
About
Shari’s
Shari’s
Showcases a New Brand EvolutionShari’s began in Hermiston, Oregon, in 1978,
with Ron and Sharon Bergquist, proprietors. By 1999, Shari’s Restaurants
had grown to be the ninth largest family restaurant chain in the U.S. in
total sales and sixth in groth. Since that time, Shari’s has continued
its frowth under the recent reins of CapitalSpring which acquired the enterprise
ini 2016. Currently, Shari’s continues to enjoy a fine reputation ini family
dining in 93 locations throughout the Northwest U.S. Shari’s
welcomes guests of all ages to enjoy locally-sourced ingredients served
in deliciously-prepared meals specially created for those who crave comfort
food and scrumptious pies.
Media
Contact:
Joan
Hansen
Shari’s
Director of Marketing
503-605-4151 |
