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San
Diego, CA & Tucson, AZ – July 2019 / Newsmaker Alert / 2Synergize,
LLC – a Simpleview consulting
firm based in San Diego – has partnered with George
G. Fenich, Ph.D., co-founder of the firm Trends Analysis Projections
(TAP). Fenich has long been a leader and innovator in the travel and tourism
industry, creating analytics and solutions that help CVBs gauge their performance
and make educated decisions on their sales strategies. 2Synergize now is
the exclusive licensee of Fenich’s work in the CVB space.
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“Partnering
with George is a great opportunity to provide CVBs with tailored resources
they need to be more competitive, effective and aligned with their stakeholders,”
said 2Synergize Managing Director, Christine “Shimo” Shimasaki.
As
a well-respected consultant for CVBs, Shimo understands the challenges
that destinations face. In partnering with Fenich, Shimo looks forward
to empowering destinations with the actionable insights they need to fuel
their sales strategies.
“I’ve
always been about finding ways to solve our industry’s oldest problems,
where lack of information and inefficiency have plagued us,” said Shimo.
“With Fenich’s research and analytics, we have an opportunity to help CVBs
standardize goal setting, redefine success metrics and lead a collaborative
sales strategy with stakeholders.”
Of
joining forces with Shimo, Fenich notes, “I am pleased that 2Synergize
and Simpleview have agreed to embrace the analytics I have developed over
the years. I believe they have the resources and expertise to take the
analytics to the next level and to provide CVBs with even more in-depth
resources to achieve their goals.”
Fenich
will be working closely with 2Synergize and Simpleview to find new ways
to use his research to serve destinations across the world, including a
reimagined pace report, plus destination attractiveness, consumption benchmark,
need period impact and event scoring profile analyses.
About
2Synergize
2Synergize,
LLC, a Simpleview consulting company, is a passionate advocate of convention
and visitors bureaus in the meetings and events market. Specializing in
developing stakeholder alignment and collaboration, the 2Synergize team
focuses on delivering citywide sales strategy formulation, success metrics,
customer insights, and training. For more information about 2Synergize,
visit www.2Synergize.com.
About
Simpleview
Simpleview
is the worldwide leading provider of CRM, CMS, website design, digital
marketing, revenue generation, and mobile technologies for destination
marketing organizations (DMOs). The company employs 325+ staff and works
with 900+ travel, tourism and convention marketing customers on six continents,
from towns of less than 30,000 to world capitals, including Los Angeles,
New York and 14 more of the top 20 U.S. meetings destinations, Dubai, East
Sweden, Guadalajara, Melbourne, Prague, Reykjavik, South Africa and the
countries of Malaysia, Norway and Scotland. For more information about
Simpleview, visit www.SimpleviewInc.com.
Simpleview
Contact:
Cara
Frank
Vice President of Marketing
Simpleview
Phone: 520-575-1151 Ext.
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