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With dedicated Portfolio Managers taking care of a submarket of properties, Southern is able to give a higher level of attention to each property, ensuring it is well-maintained and held to Southern’s Standards. By limiting the number of properties each Portfolio Manager has, Southern is also able to proactively provide exceptional service by keeping in consistent contact with all owners. Another industry-leading trend that separates Southern from the rest is the Dynamic Pricing approach. Rates are dynamically adjusted on a continuing basis, taking into consideration key indicators. Southern uses a combination of data in its algorithms to determine the rates. These include supply and demand as well as competitive pricing, peak pricing, event-based pricing, historical data, and more. Southern also uses an artificial intelligence system to do the research, pricing, and updating, while the Revenue team oversees, analyzes, adjusts and forecasts. Southern’s hybrid approach of machine and people is a Southern advantage in vacation rental management. “One key advantage of working with Southern is the level of service,” said Chad Blankenship, General Manager for Southern Rentals & Real Estate. “By implementing software and organizational systems aimed at increasing the level of attention, we plan to fully exceed our customers’ and owners’ expectations.” When it comes to partnering with Southern, the outcome is clear: Southern’s vision to be the most caring vacation rental management company along the Gulf Coast is echoed throughout its actions, whether it’s through creating software systems or modifying organizational charts to better serve guests and owners. Southern Rentals and Real Estate is a leading provider of vacation rentals, residential leasing, real estate, and property management services in Northwest Florida and Coastal Alabama. Southern represents nearly 1,400 vacation rentals in 30A, Destin, Ft. Walton Beach, Gulf Shores & Fort Morgan, Navarre Beach, Orange Beach, Panama City Beach, Pensacola Beach, & Perdido Key, as well as approximately 1,000 long term rentals and valuable real estate opportunities. Established in 1995, the company is locally-owned and operated. For more information, visit GoSouthern.com. Company
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