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Philadelphia, PA – August
2018 / Newsmaker Alert / Stuzo,
a
leading provider of personalized and predictive commerce solutions for
retailers, powered by software products, software services, and insights,
announces the launch of its fuel retail and convenience Consumer
Insights Platform.
Building
on the work of its Market Insight Platform where Stuzo
focuses on gaining a deep understanding the digital capabilities (mobile
commerce, loyalty, website, social media, etc.) of the top 100 fuel retail
and convenience brands in the US, Stuzo set out to gain a deep understanding
of the aggregate wants and needs of fuel retail and convenience consumers
across the US relating to technology, mobile apps, loyalty, and mobile
payments.
This led to Stuzo sending ethnographic researchers and filmmakers on a five-plus week road trip across the United States to visit leading fuel retail and convenience brands and gather exclusive consumer insights. Stuzo started in Philadelphia, headed north to New England, down through Southern US, traveled west through Central US, all the way out to the far Midwest, and back. Stuzo visited over 70 of the largest fuel retail and convenience brands where researchers asked consumers a set of 22 questions and compiled over 240 hours of video interview footage. This footage was turned into 70 unique video vignettes, one each for 70 leading fuel retail and convenience brands, showcasing exclusive insights Stuzo surfaced via conversations with consumers while on-site at each brand location. In addition, Stuzo created several video compilations of key learnings, summing up consumer reactions to researcher questions relating to subjects such as retailer mobile app awareness and brand preference. Stuzo has and continues to make significant investments in its three fuel retail and convenience Insights Platforms (Market Insights, Consumer Insights, and Future Vision Insights) to:
For any fuel retail or convenience brand profiled by Stuzo during our research that is not currently a Stuzo client, Stuzo offers Insights Platform Briefings at no charge. To schedule your briefing, contact Matt DeFrancesco at matt.defrancesco@stuzo.com or by phone at 610-322-4165. About
Stuzo
About
Open Commerce (SM)
Open Commerce Application Server is a PCI DSS Level 1 Certified Compliant middleware that securely unifies and exposes best-in-class Digital Services (ie., digital coupon platforms, payment processors, mobile wallets, private label credit card providers, loyalty platform providers, private label debit card providers, identity and fraud management, site system and POS manufacturers, etc.) into one central point-of-interface via a public API to empower merchants and their vendors to rapidly and efficiently deliver connected commerce applications across digital channels (ie., mobile, web, kiosk, wearables, IoT, connected car, augmented reality, conversational UI, etc.). Open Commerce Command Center is a web-based portal that centralizes and operationalizes the key functions and data of Digital Services from multiple vendors into one interface with dashboards and workflows (ie. quality of service, automated monitoring and alerting, store setup and performance, loyalty and offer creation, fraud prevent rules, etc.) that empower merchants to in real-time monitor, manage, and optimize mission-critical programs powered by multiple third-party services. About Stuzo’s Insights Platforms Stuzo’s Insights Platforms include:
Aaron
McLean, COO
Gunter
Pfau, CEO
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