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|  MacDiarmid
began his career in restaurant operations eventually taking on executive
roles in training, operations and marketing. His record of accomplishments
include: award winning brand building, the creation of scalable restaurant
concepts, financial turnarounds, menu development, technology implementations,
restaurant design, marketing, human resources and labor optimization. His
financial expertise and leadership skills most recently were highlighted
in the Pacific Northwest as President and CEO of Shari’s Restaurants where
he was instrumental in reinvigorating the brand and guest experience. He
holds a bachelors degree in Business/Marketing from California Polytechnic
State University and attended graduate school at San Diego State University.
He has served on multiple boards including chairmanship roles.
“Success in the restaurant industry is all about moving quickly to stay with the trends and being nimble enough to continually engage guests,” says MacDiarmid. “One of the greatest challenges today, regardless of the dining segment is continuing to add value to the guest experience in an environment of constantly escalating labor cost pressure,” adds MacDiarmid, explaining that delivering that value requires an unwavering focus on the guest. There remains significant upside to the restaurant operators who step up their game and take advantage of all the new opportunities with an eye on innovation and efficiency. MacDiarmid looks forward to helping Synergy clients improve their operations, execution and financial performance “I am excited join the team of professionals at Synergy, a team lead by founding partners Dean Small and Danny Bendas who have demonstrated a 30-year track record of helping clients with their revitalization and growth challenges. The fact that the company was founded and is currently lead by two graduates of the Culinary Institute of America speaks volumes to their passion and commitment to the restaurant industry. About
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