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VFTCB
Makes Website One of First
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ADA
Compliant in Region
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King
of Prussia, PA – April 2019 / Newsmaker Alert / The
Valley Forge Tourism & Convention
Board (VFTCB) is working on major technological ehancements to its
website, and one of those updates will make ValleyForge.org
one of the first ADA compliant sites in the region.
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 The
VFTCB is partnering with AudioEye, a web personalization tool that allows
organizations to provide website visitors with a fully customizable user
experience tailored to their individual needs, regardless of their device
type, language preference, or preferred method of access.
AudioEye’s
assistive tools offer benefits for all site visitors, but in particular:
aging populations, individuals who have vision, hearing, motor, and cognitive
disabilities, those who are color blind, dyslexic, learning to read, studying
a second language, or just prefer listening.
“We’re
always expanding our audience, and so we want to make sure our website
is fresh, but not just with photos and videos,” said Edward
Harris, Chief Marketing Officer for the VFTCB. “It’s about enhancements
that make our site, our organization, and our destination of Valley Forge
and Montgomery County, PA more inclusive.”
The
nonprofit organization is also adding JackRabbit, a booking referral engine,
to its website. The tool will be embedded directly on ValleyForge.org
to provide destination visitors with hotel rates and availability. Users
will be able to search for packages and activities in the Montgomery County
area.
And
now, for the first time ever, the VFTCB will also be able to track some
of those bookings through Adara, an analytics company that works with most
major hotel chains to allow the path of digital marketing campaigns by
connecting ad impressions to overnight stays in Montco.
All
of those updates are being made possible through the VFTCB’s website partner
at Simpleview, Inc. Plus, here are some other website additions to assist
in supporting the VFTCB’s data-driven results:
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GolfNow
– an online booking service for tee times at golf courses. The tool
is embedded directly on MontcoGolf.com to allow users to book tee times
for golf courses in Montgomery County, PA.
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Tableau
– a software company focused on business intelligence through interactive
data visualizations and dashboards. The tool will allow staff to bring
siloed data from a variety of platforms into one cohesive and robust format.
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Act-On
– an email marketing platform that features automation features for
sales, membership, and travel trade. The tool will help the organization
identify customers, and communicate with them.
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Qualtrics
– an experience management company used for dynamic research capabilities
such as building and distributing internal and external surveys with responsive
logic and secure data privacy criteria.
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Map
Publisher – a customizable mapping function utilized to personalize
visitors’ experiences.
The
Valley
Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based
sales and marketing organization that actively promotes Valley Forge and
Montgomery County, PA as a convention site and leisure visitor destination
by encouraging patronage of its 600+ member hotels, restaurants, attractions,
and services. The award-winning website links visitors, meeting planners,
tour operators, and residents to a diverse portfolio of brands focused
on reasons to visit the region.
Media
Contact:
Rachel
Riley
Director
of Communications
Valley
Forge Tourism & Convention Board
610-834-7990
VFTCB:
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