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Montco Visitors Can Book
Summer Getaways on VFTCB
Website
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King
of Prussia, PA – July 2019 / Newsmaker Alert / This
summer, consumers looking to plan weekends in Montgomery County can use
the Valley Forge Tourism & Convention Board (VFTCB) website as one-stop
shopping since the VFTCB added JackRabbit, a booking referral engine, to
its website for Montgomery County hotels.
The
tool is embedded directly on www.ValleyForge.org
to provide destination visitors with hotel rates and availability. Users
can search for places to stay, packages, seamlessly make reservations,
and activities in the Montgomery County area.
JackRabbit
automatically connects to a hotel’s website, pulls rates and availability
to facilitate direct bookings to those facilities through those property’s
existing online reservation systems. Visitors can also book through the
Visit Valley Forge
Facebook page.
“Our
goal is to create more overnight stays while providing valuable reservation
booking data via valleyforge.org,” said Lisa Karl, Vice President of Sales
& Strategic Partnerships for the VFTCB. “Since JackRabbit has a proven
record of increasing more qualified referrals to lodging facilities, this
will allow our hotels to convert visitors into customers, increase reservations,
and grow occupancy.”
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The
option to book seasonal hotel packages for participating hotels, as well
as year-round rates, now appear in a display bar on Visit Valley Forge’s
homepage, which receives 2 million visitors a year.
The
addition of the booking tool is just another major technological ehancement
to the VFTCB’s website, which also have included making valleyforge.org
one of the first ADA compliant sites in the region.
The
VFTCB partnered with AudioEye, a web personalization tool that allows organizations
to provide website visitors with a fully customizable user experience tailored
to their individual needs, regardless of their device type, language preference,
or preferred method of access.
“With
the addition of JackRabbit, this summer we’re making it easier to plan
your stay, buy tickets, and book restaurants all in one place!” said Edward
Harris, Chief Marketing Officer for the VFTCB.
The
VFTCB is now also able to track some of those bookings through Adara, an
analytics company that works with most major hotel chains to allow the
path of digital marketing campaigns by connecting ad impressions to overnight
stays in Montco.
All
of those updates are being made possible through the VFTCB’s website partner
at Simpleview, Inc. Plus, here are some other website additions to assist
in supporting the VFTCB’s data-driven results:
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GolfNow
– an online booking service for tee times at golf courses. The tool
is embedded directly on MontcoGolf.com to allow users to book tee times
for golf courses in Montgomery County, PA.
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Tableau
– a software company focused on business intelligence through interactive
data visualizations and dashboards. The tool will allow staff to bring
siloed data from a variety of platforms into one cohesive and robust format.
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Act-On
– an email marketing platform that features automation features for
sales, membership, and travel trade. The tool will help the organization
identify customers, and communicate with them.
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Qualtrics
– an experience management company used for dynamic research capabilities
such as building and distributing internal and external surveys with responsive
logic and secure data privacy criteria.
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Map
Publisher – a customizable mapping function utilized to personalize
visitors’ experiences.
The
Valley
Forge Tourism & Convention Board (VFTCB) is a nonprofit, membership-based
sales and marketing organization that actively promotes Valley Forge and
Montgomery County, PA as a convention site and leisure visitor destination
by encouraging patronage of its 600+ member hotels, restaurants, attractions,
and services. The award-winning website links visitors, meeting planners,
tour operators, and residents to a diverse portfolio of brands focused
on reasons to visit the region.
Media
Contact:
Rachel
Riley
Director
of Communications
Valley
Forge Tourism & Convention Board
610-834-7990
VFTCB:
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