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|  “We are thrilled to introduce Visit Albany’s new brand identity to the world. It’s a celebration of our community’s rich heritage and a testament to the vibrant spirit that defines us,” said the Albany Convention and Visitor Bureau’s Executive Director Rashelle Minix. “And we are beyond proud to have received a golden Davey Award in the process. I am so appreciative of my team, including Accent Creative Group. We were excited about the new brand, but the Davey Award just proves the new branding is strong enough to compete with other destinations.” Inspired by David who defeated the giant Goliath with a big idea and a little rock, the international Davey Awards honor the achievements of the “Creative Davids” who “derive their strength from big ideas, rather than stratospheric budgets,” as stated on the organization’s website. Smaller agencies can compete with their peers to win recognition. The Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals in media, advertising, and marketing firms, serves as the sanctioning and judging organization for these awards. At the forefront of this exciting initiative are Accent Creative Group’s (ACG) Sydney Johnson, creative director, and Nicole Newsom, director of strategy, whose collaborative efforts have resulted in an award-winning brand that captures the essence of Albany’s charm and character. ACG, based in Lawrenceville, Ga., is led by Pam Ledbetter. This work has been accomplished under the direction of Minix. Through extensive research, including surveys, site visits, and community focus groups, the team delved deep into Albany’s rich tapestry of nature, history, music, and culture. The brand reflects the voices of the community, ensuring it resonates with both residents and visitors alike. Central
to the brand narrative is Albany’s commitment to bridging gaps and showcasing
its civil rights history, including The Albany Movement—a hidden gem that
deserves broader recognition. The tagline “Feel the Movement,” encapsulates
this ethos, inviting all to experience the energy and vibrancy that define
Albany.
“Months
– really years – of planning has gone into this reveal and every minute
of it was worth it,” shared Minix of the event, which featured all the
features of a Hollywood-style awards event including paparazzi, attendee
swag bags, and more. Our guests are leaving as community Brand Ambassadors
complete with “Feel the Movement” t-shirts. It’s just sinking in that our
new ‘award-winning’ brand is now live and the word is spreading as people
walk out of this room. I’m so excited for our community.”
For more information, check out this FACT SHEET. For more information about Albany’s brand reveal, visit VisitAlbanyGA.com, email info@visitalbanyga.com or call 229-317-4760. About
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