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Irving,
TX – November 2024 / NewsmakerAlert: 7-Eleven
announces an expanded deployment of Gulp Radio™ programming to 5,000 stores
across the U.S. by the end of 2024 and more than 12,000 stores by the end
of 2025, which includes all 7-Eleven®,
Speedway® and Stripes®
stores nationwide. Currently in more than 4,000 stores, Gulp Radio network
offers an opportunity to influence the shopper at the point of purchase
by deploying advertising and messaging via in-store audio. Once fully deployed
at scale, Gulp Radio will be one of North America’s largest commercial
radio networks enabling advertisers to reach the world’s largest convenience
chain’s 13 million daily shoppers.
The
Gulp Radio network’s expansion is the result of an extended partnership
with audio retail media platform Qsic,
which has allowed 7-Eleven to more quickly develop and bring audio messaging
to market. Through Qsic’s AI-powered creative audio development, 7-Eleven
more efficiently generates localized audio advertisements that reach target
audiences during peak times – all backed by first-party data to measure
the impact and determine revenue lift. On average, 7-Eleven® store
locations with Gulp Radio network (or programming or broadcasting) capability
have experienced between 5 – 9% overall sales lift.
“Audio
is the easiest and most cost-effective way to influence consumer behavior
within the convenience store environment. Qsic’s audio platform authentically
connects with in-store customers to immediately drive measurable results
for our brand partners,” said Mario
Mijares, Vice President of Marketing, Insights, Loyalty and Monetization
Platforms at 7-Eleven, Inc. “Qsic has already proven its value in our stores,
we’re excited to extend our partnership with them throughout the U.S.”
*Research
shows that 85% of all retail media transactions are in-store, yet most
retailers need help to ensure their in-store advertisements hit the mark
and influence over-the-counter sales. With its proprietary technology,
Qsic surpasses IAB standards by dynamically adjusting audio volume based
on ambient noise levels, ensuring each ad is heard clearly. Additionally,
Qsic’s system timestamps each ad, providing unmatched validation for in-store
media compliance.
“Gulp
Radio network has already driven significant results for advertisers by
optimizing in-store assets to influence shoppers at the point of purchase.
In-store retail media presents a huge opportunity for brands to drive more
conversions, and 7-Eleven and Gulp Radio are at the forefront,” said Matt
Elsley, Co-Founder and Chief Executive Officer at Qsic.
Launched
in October 2022, Gulp Media Network® is America’s largest coast-to-coast
immediate consumption Retail Media Network designed to leverage 7-Eleven’s
customer purchase and behavioral data, which is 95 million loyalty members
strong, or approximately one in four Americans. As the #1 Immediate Consumption
Retailer, 7-Eleven’s Gulp Media Network is a closed loop solution with
the ability to track ROAS and iROAS by deploying advertising and messaging
through social, display, gas pump TV’s, connected TV ads and CRM throughout
more than 7-Eleven’s 12,000 stores across 47 of the top 50 DMAs in the
U.S.
*Data
derived from the Interactive Advertising Bureau (IAB) Measurement, Addressability
and Data Center’s “Digital Out of Home (DOOH) & In-Store Retail Media
Playbook 2024”.
About
7-Eleven, Inc.
7-Eleven,
Inc. is the premier name in the U.S. convenience-retailing industry.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more
than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven®
stores, 7-Eleven, Inc. operates and franchises Speedway®,
Stripes®,
Laredo
Taco Company® and Raise
the Roost® Chicken and Biscuits locations. Known for its iconic
brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven
has expanded into high-quality sandwiches, salads, side dishes, cut fruit
and protein boxes, as well as pizza, chicken wings and mini beef tacos.
7-Eleven offers customers industry-leading private brand products at an
outstanding value. Customers can earn and redeem points on various items
in stores nationwide through its 7Rewards®
and Speedy Rewards® loyalty programs with more than 80 million members,
place an order in the 7NOW® delivery app in over 95% of the convenience
retailer’s footprint, or rely on 7-Eleven for other convenient services.
Find out more online at www.7-Eleven.com.
About
Qsic
Qsic
is the global intelligent in-store audio platform that uses data &
AI to remove friction from the planning process and elevate and measure
the impact of audio. Reaching over 100 million in-store shoppers monthly,
Qsic helps retailers activate their Retail Media Networks by setting up,
running and commercializing their audio assets. This extends from music
curation, ad production and collateral to ad sales and price evaluation.
Qsic has invested heavily in developing a patented method of measuring
the impact of audio advertising on real-world in-store transactions. It
is now a leading provider of AI technology that strategically leverages
the power of audio to deliver better customer and sales experiences. Learn
more at www.GetQsic.com.
Source:
7-Eleven Newsroom
Contact:
Stephanie
Shaw
7-Eleven,
Inc.
972-828-5837
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