| Washington, DC – June
2025 / NewsmakerAlert: The
American Gaming Association
(AGA) announces the launch of the Play Smart Consumer Hub, a new
online resource designed to help consumers game responsibly. The hub builds
on AGA’s Play Smart from the Start, a messaging platform that encourages
players to make informed choices and develop habits that keep gaming fun.
“The
AGA is committed to making responsible gaming a seamless part of the player
experience.” said Bill
Miller, president and CEO of the AGA. “Part of the fun of gaming is
that everyone plays differently, but no matter how or where you play, staying
in control starts with habits that work for you. The Play Smart Consumer
Hub provides players with straightforward, actionable tools to help
them stay in control and keep gaming fun.”
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Grounded
in player research, Play Smart from the Start centers around three
key principles:
-
Right
State of Mind: Start every game with the right mindset—stay present,
know your limits, and play on your terms.
-
Know
the Game: Understand the rules, odds, and bet with intention.
-
Act
Intentionally: Set a budget, take breaks, and stay aware, win or lose.
The
Play Smart Consumer Hub offers practical tools, including:
-
A Pre-Play
Checklist to help players assess their mindset and set personal limits
before betting.
-
A Know
the Game section that demystifies odds, house advantage, and common
sports betting terms.
-
A Responsible
Gaming IQ Quiz that allows players to evaluate their gaming habits.
-
Easy access
to support resources like the National Problem Gambling Helpline
(1-800-GAMBLER) and state self-exclusion options.
In addition
to the consumer tools, the platform also features an Industry Toolkit,
providing operators and other stakeholders with resources, including messaging
guidance, creative assets, customer communications, and activation ideas
to support the integration of consistent, responsible gaming programs.
“Whether
an operator or supplier is building a new responsible gaming program or
looking to refresh existing efforts, this toolkit makes it easy to deliver
consistent, player-first messaging across every customer touchpoint,” Miller
said.
The
Play Smart Consumer Hub is now live at www.PlaySmartFromTheStart.org.
About
American Gaming Association
As
the national trade group representing the U.S. casino industry, the American
Gaming Association (AGA) fosters a policy and business environment
where legal, regulated gaming thrives. The AGA’s diverse membership of
commercial and tribal casino operators, sports betting and iGaming companies,
gaming suppliers, and more lead the $329 billion industry and support 1.8
million jobs across the country. Visit www.AmericanGaming.org
for more information.
Via
Social Media: LinkedIn
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Media
Contact
Dara
Cohen
Senior
Director,
Strategic
Communications & Media Relations
813-777-9078
LinkedIn |
