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Katy,
TX – August 2025 / NewsmakerAlert: Just in time for football season,
Academy
Sports + Outdoors and Whataburger®
have teamed up for a new collaboration featuring iconic designs reminiscent
of the two beloved Texas brands. Available in-store at Academy Sports +
Outdoors, and online at Academy.com
and Whatastore,
the limited-time drop combines Academy’s passion for sports and tailgating
with Whataburger’s iconic style.
“Academy
Sports + Outdoors is all about helping fans gear up for gameday and having
fun while they’re at it. This collaboration brings together two fan-favorite
brands to deliver a fun collection for the entire family,” said Academy
Sports + Outdoors Executive Vice President and Chief Merchandising Officer
Matt
McCabe. “No matter who you’re rooting for, fun can’t lose when you’re
decked out in the new Academy and Whataburger tailgate collection.”
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Curated
with the entire family in mind, the lineup includes an exclusive co-branded
Hey Dude shoe as well as jerseys, hats, shirts, drinkware, coolers, wagons,
tables, chairs, blankets and outdoor games. All of the products feature
new designs that take the iconic colors and some of the most recognizable
details from both Academy and Whataburger to create a functional – and
fun – way to deck out your tailgate. This is the third collaboration for
Academy Sports + Outdoors and Whataburger, following a summer collection
in 2023 and outdoor collection in 2021 with Academy’s private brand, Magellan
Outdoors.
“When
you think of Texas, you think of football—so teaming up with Academy for
a third campaign just in time for the season made perfect sense,” said
Whataburger Group Director of CPG & Retail Marketing Rachael
Jones. “This collaboration brings a fresh take on tailgating and gives
fans a fun way to work both iconic brands into their fall traditions.”
Prices
vary by item and are available while supplies last.
About
Academy Sports + Outdoors
Academy
is a leading full-line sporting goods and outdoor recreation retailer in
the United States. Originally founded in 1938 as a family business in Texas,
Academy has grown to more than 300 stores across 21 states and counting.
Academy’s mission is to provide “Fun for All” and Academy fulfills this
mission with a localized merchandising strategy and value proposition that
strongly connects with a broad range of consumers. Academy’s product assortment
focuses on key categories of outdoor, apparel, sports & recreation
and footwear through both leading national brands and a portfolio of private
label brands. For more information, visit www.Academy.com.
About
Whataburger
Whataburger®
serves up Goodness 24/7 with a made-to-order, customizable menu of burgers
and other favorites delivered just like you like it. Born in Texas and
headquartered in San Antonio, we’re celebrating 75 flavorful years of big
bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100
restaurants across 17 states, with original-recipe products now found in
grocery aisles across the country. Our secret sauce (besides that Fancy
Ketchup) is our Family Members—real people serving up real hospitality
and meaningful connections in the communities we call home. We’ve landed
on Fast Company’s Brands that Matter list, USA TODAY’s 10Best Readers’
Choice Awards, and Newsweek’s America’s Best of the Best. To learn
more, shop the Whatastore, or find your nearest location, visit www.Whataburger.com
– or download our app on iOS or Android. Hungry for more? Discover what
keeps fans coming back by diving into real stories from Whataburger super
fans at stories.Whataburger.com.
Media
Contact:
Allan
Rojas
Director,
Communications
LinkedIn |
